Vapour products grew significantly in 2017 because of the decline of cigarettes and because of a deep change in Italian lifestyle. European guideline 2014/40/EU on Tobacco Products (TPD) and the Italian Legge di bilancio in 2017 entailed the prohibition of selling e-liquids online.
The new and promising heated tobacco products category, being highly characterised by technological developments, needs to be based on a strong capacity for investment in research and innovation; therefore multinationals comprise it. The iQOS brand by Philip Morris Italia Srl led sales in 2017.
The vapour products category offers growth possibilities for both small and major players as, in the Italian territory, consumers are exposed to a large amount of information to learn a new way of smoking that is characterised by less harmful and more entertaining products. Moreover, domestic producers are willing to operate together to enlarge the category and overcome challenges that Italian law setting created in 2017.
Flavourart Srl is the oldest manufacturer in the category. Its success is due to it having adapted its strategies to the category’s evolving dynamics.
The iQOS brand by Philip Morris opened the heated tobacco products category in Italy, encountering success due to its established reputation and incisive spreading of information. As well as Philip Morris, other multinationals such as Japan Tobacco Inc and British American Tobacco Plc have focused on Italy, as Italian consumers have shown they are responsive to these products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page