Vapour products grew significantly in 2017 because of the decline of cigarettes and because of a deep change in Italian lifestyle. European guideline 2014/40/EU on Tobacco Products (TPD) and the Italian Legge di bilancio in 2017 entailed the prohibition of selling e-liquids online.
The new and promising heated tobacco products category, being highly characterised by technological developments, needs to be based on a strong capacity for investment in research and innovation; therefore multinationals comprise it. The iQOS brand by Philip Morris Italia Srl led sales in 2017.
The vapour products category offers growth possibilities for both small and major players as, in the Italian territory, consumers are exposed to a large amount of information to learn a new way of smoking that is characterised by less harmful and more entertaining products. Moreover, domestic producers are willing to operate together to enlarge the category and overcome challenges that Italian law setting created in 2017.
Flavourart Srl is the oldest manufacturer in the category. Its success is due to it having adapted its strategies to the category’s evolving dynamics.
The iQOS brand by Philip Morris opened the heated tobacco products category in Italy, encountering success due to its established reputation and incisive spreading of information. As well as Philip Morris, other multinationals such as Japan Tobacco Inc and British American Tobacco Plc have focused on Italy, as Italian consumers have shown they are responsive to these products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Italy market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport: