Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
E-liquids sales are banned online, weakening domestic manufacturers

Vapour products grew significantly in 2017 because of the decline of cigarettes and because of a deep change in Italian lifestyle. European guideline 2014/40/EU on Tobacco Products (TPD) and the Italian Legge di bilancio in 2017 entailed the prohibition of selling e-liquids online.

Heated tobacco products has significant growth potential

The new and promising heated tobacco products category, being highly characterised by technological developments, needs to be based on a strong capacity for investment in research and innovation; therefore multinationals comprise it. The iQOS brand by Philip Morris Italia Srl led sales in 2017.

Both multinationals and domestic players compete in vapour products

The vapour products category offers growth possibilities for both small and major players as, in the Italian territory, consumers are exposed to a large amount of information to learn a new way of smoking that is characterised by less harmful and more entertaining products. Moreover, domestic producers are willing to operate together to enlarge the category and overcome challenges that Italian law setting created in 2017.

COMPETITIVE LANDSCAPE
Domestic player Flavourart Srl leads vapour products

Flavourart Srl is the oldest manufacturer in the category. Its success is due to it having adapted its strategies to the category’s evolving dynamics.

Multinationals launch heated tobacco products

The iQOS brand by Philip Morris opened the heated tobacco products category in Italy, encountering success due to its established reputation and incisive spreading of information. As well as Philip Morris, other multinationals such as Japan Tobacco Inc and British American Tobacco Plc have focused on Italy, as Italian consumers have shown they are responsive to these products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Smokeless Tobacco and Vapour Products in Italy

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Italy?
  • What are the major brands in Italy?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Italy?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Italy?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Italy?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database