Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Lithuania

15 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Rapid emergence of heated tobacco products witnessed in 2017

Heated tobacco products, still solely represented by the IQOS and Heets brands from Philip Morris, emerged rapidly from a low base in Lithuania in 2017. This performance followed the opening of several branded stores in key cities across the country the previous year.

Vapour products remains fragmented but performs strongly

While vaping continued to gain popularity in Lithuania in 2017, the local vapour products category remained something of a “Wild West” territory. Levels of cross-border and illicit trade were difficult to estimate, and despite the presence of a number of prominent players selling vapour products via brick and mortar outlets and online stores, the competitive environment remained quite fragmented overall.

Cig-a-likes loses ground as consumers embrace open vaping systems

Cig-a-likes registered a steep decline in current value terms in 2017. Having once been one of the pioneering product types in vapour products in Lithuania, during the review period cig-a-likes saw interest among consumers and distributors diminish as more innovative and convenient open vaping systems became widely available.

COMPETITIVE LANDSCAPE

Distribution of Heets brand improves in 2017

Heets and IQOS from Philip Morris were the only brands present in heated tobacco products in Lithuania in 2017. After having initially only been available from branded stores and certain horeca outlets, retail distribution of Heets improved throughout the year, including via modern grocery retailers.

Chinese brands lead charging and vapourising devices

Chinese brands continued to lead open vaping systems charging and vapourising devices in Lithuania in 2017. Among the most prominent were KangerTech, Aspire, Joyetech and Eleaf.

Excise tax likely to undermine demand for e-liquids

Although vaping is generally considered less harmful than smoking traditional tobacco products, the Lithuanian government plans to impose excise tax on e-liquids from 2019. It is expected that this tax will be levied at a rate of EUR0.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Lithuania?
What are the major brands in Lithuania?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Lithuania?
What is the product awareness of Smokeless Tobacco and Vapour Products in Lithuania?
What innovations are present in Smokeless Tobacco and Vapour Products in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Rapid emergence of heated tobacco products witnessed in 2017

Vapour products remains fragmented but performs strongly

Cig-a-likes loses ground as consumers embrace open vaping systems

COMPETITIVE LANDSCAPE

Distribution of Heets brand improves in 2017

Chinese brands lead charging and vapourising devices

Excise tax likely to undermine demand for e-liquids

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022

Tobacco in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Lithuania’s tobacco market experiences tectonic shifts in 2017

Rising taxation drives consumers away from cigarettes

Global giants continue to dominate cigarettes

Distribution of cigarettes remains concentrated in modern channels

Consumer preferences set to continue shifting towards 2022

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2012-2017
Table 10 Sales of Tobacco by Category: Value 2012-2017
Table 11 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 12 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 14 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rapid emergence of heated tobacco products witnessed in 2017

Vapour products remains fragmented but performs strongly

Cig-a-likes loses ground as consumers embrace open vaping systems

COMPETITIVE LANDSCAPE

Distribution of Heets brand improves in 2017

Chinese brands lead charging and vapourising devices

Excise tax likely to undermine demand for e-liquids

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Rapid emergence of heated tobacco products witnessed in 2017

Vapour products remains fragmented but performs strongly

Cig-a-likes loses ground as consumers embrace open vaping systems

COMPETITIVE LANDSCAPE

Distribution of Heets brand improves in 2017

Chinese brands lead charging and vapourising devices

Excise tax likely to undermine demand for e-liquids

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Lithuania’s tobacco market experiences tectonic shifts in 2017

Rising taxation drives consumers away from cigarettes

Global giants continue to dominate cigarettes

Distribution of cigarettes remains concentrated in modern channels

Consumer preferences set to continue shifting towards 2022

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

SOURCES

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