Vapour products remained the only type of product available in this area in 2017. Such products continue to see significant diversification as more new brands and product types become available, particularly via internet retailing, with sales via this channel being boosted by the ability to delivery rapidly within a matter of days or weeks, depending on the purchasing point.
In contrast to global trends, especially in Europe, vapour products underperformed in Macedonia in 2017, with retail current value sales declining, mainly due to flat volume demand and an influx of lower priced alternatives. E-liquids performed best among vapour products, although this good performance only meant a milder decline compared to other vapour product ranges.
As a result of current legislation, domestic consumers are still unable to purchase smokeless tobacco in Macedonia. No smokeless tobacco brands are sold in the country as the sale and distribution of chewing tobacco remains strictly prohibited by law.
In 2017, Umbrella Corp, part of Umbrella Corp, led vapour products, with the company increasing its value share. The company ranks first across all vapour products ranges and is followed by Shenzhen Joyetech.
Shenzhen Joyetech ranked second in vapour products in 2017. Together with Umbrella Corp, the two companies dominate sales of vapour products in Macedonia.
Beyond the top two companies, which are responsible for the majority of key new product launches, vapour products is highly fragmented. Some of the most important “other” players within vapour products in Macedonia include companies like New Vision and Ritchy Group.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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