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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Macedonia

18 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining demand for vapour products

Vapour products remained the only type of product available in this area in 2017. Such products continue to see significant diversification as more new brands and product types become available, particularly via internet retailing, with sales via this channel being boosted by the ability to delivery rapidly within a matter of days or weeks, depending on the purchasing point.

Bad publicity damages reputation of vapour products

In contrast to global trends, especially in Europe, vapour products underperformed in Macedonia in 2017, with retail current value sales declining, mainly due to flat volume demand and an influx of lower priced alternatives. E-liquids performed best among vapour products, although this good performance only meant a milder decline compared to other vapour product ranges.

Smokeless tobacco remains unavailable due to legal restrictions

As a result of current legislation, domestic consumers are still unable to purchase smokeless tobacco in Macedonia. No smokeless tobacco brands are sold in the country as the sale and distribution of chewing tobacco remains strictly prohibited by law.

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

In 2017, Umbrella Corp, part of Umbrella Corp, led vapour products, with the company increasing its value share. The company ranks first across all vapour products ranges and is followed by Shenzhen Joyetech.

Shenzhen Joyetech remains in second place

Shenzhen Joyetech ranked second in vapour products in 2017. Together with Umbrella Corp, the two companies dominate sales of vapour products in Macedonia.

Remaining sales are highly fragmented

Beyond the top two companies, which are responsible for the majority of key new product launches, vapour products is highly fragmented. Some of the most important “other” players within vapour products in Macedonia include companies like New Vision and Ritchy Group.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in North Macedonia?
What are the major brands in North Macedonia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in North Macedonia?
What is the product awareness of Smokeless Tobacco and Vapour Products in North Macedonia?
What innovations are present in Smokeless Tobacco and Vapour Products in North Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Macedonia - Category analysis

HEADLINES

PROSPECTS

Declining demand for vapour products

Bad publicity damages reputation of vapour products

Smokeless tobacco remains unavailable due to legal restrictions

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

Shenzhen Joyetech remains in second place

Remaining sales are highly fragmented

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2014-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Tobacco sales decline in 2017, amidst falling demand for cigarettes

Excise tax leads to further increase in unit prices

Competition intensifies following British American Tobacco acquisitions

Tobacco distribution largely dependent on traditional grocery retailers

Cigarettes losing sales to other tobacco and vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Macedonia

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Executive Summary

New Report Guarantee

PROSPECTS

Declining demand for vapour products

Bad publicity damages reputation of vapour products

Smokeless tobacco remains unavailable due to legal restrictions

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

Shenzhen Joyetech remains in second place

Remaining sales are highly fragmented

Overview

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Macedonia - Category analysis

HEADLINES

PROSPECTS

Declining demand for vapour products

Bad publicity damages reputation of vapour products

Smokeless tobacco remains unavailable due to legal restrictions

COMPETITIVE LANDSCAPE

Umbrella Corp leads vapour products in 2017

Shenzhen Joyetech remains in second place

Remaining sales are highly fragmented

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Tobacco sales decline in 2017, amidst falling demand for cigarettes

Excise tax leads to further increase in unit prices

Competition intensifies following British American Tobacco acquisitions

Tobacco distribution largely dependent on traditional grocery retailers

Cigarettes losing sales to other tobacco and vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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