Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Malaysia

16 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Vapour products experiences slow recovery as demand stabilises

2017 witnessed the steady recovery in the number of vapers and current value sales of vapour products in Malaysia. In 2016, vapour products faced a huge decline inflicted by ambiguous regulatory status and the subsequent ruling against sales and consumption of vapour products in six states across the country.

Heated tobacco products remains insignificant

Although heated tobacco products remained negligible in 2017, there was increasing curiosity and rising awareness of the new form of tobacco alternatives, which was evident on social media platforms. Influenced by the hype for heated tobacco products in Japan and other countries, an increasing number of smokers are seeking ways to obtain the products.

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

The majority of open vaping systems charging and vapourising devices available in Malaysia are imported, and of predominantly Chinese origin. China makes devices widely available in Malaysia through online or vape cafés, with prices as low as RM60 and up to RM650 for more advanced and newer designs.

Local players lead e-liquids

Although e-liquids is a rather fragmented competitive landscape, Malaysian consumers generally prefer home-grown e-liquid brands compared to imported ones. Locally-manufactured products are well received due to their affordable price, good flavour, and reliable quality.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Malaysia?
What are the major brands in Malaysia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Malaysia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Malaysia?
What innovations are present in Smokeless Tobacco and Vapour Products in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Malaysia - Category analysis

HEADLINES

PROSPECTS

Vapour products experiences slow recovery as demand stabilises

Heated tobacco products remains insignificant

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

Local players lead e-liquids

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tobacco experiences overall decline driven by shrinking cigarette sales

Stricter ruling to drive tobacco consumption down

International cigarette players enhance marketing and operation strategies

Convenience stores and supermarkets emerging as important channels

Tobacco is set to observe declining value sales

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vapour products experiences slow recovery as demand stabilises

Heated tobacco products remains insignificant

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

Local players lead e-liquids

Overview

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Samples

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Malaysia - Category analysis

HEADLINES

PROSPECTS

Vapour products experiences slow recovery as demand stabilises

Heated tobacco products remains insignificant

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

Local players lead e-liquids

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tobacco experiences overall decline driven by shrinking cigarette sales

Stricter ruling to drive tobacco consumption down

International cigarette players enhance marketing and operation strategies

Convenience stores and supermarkets emerging as important channels

Tobacco is set to observe declining value sales

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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