2017 witnessed the steady recovery in the number of vapers and current value sales of vapour products in Malaysia. In 2016, vapour products faced a huge decline inflicted by ambiguous regulatory status and the subsequent ruling against sales and consumption of vapour products in six states across the country.
Although heated tobacco products remained negligible in 2017, there was increasing curiosity and rising awareness of the new form of tobacco alternatives, which was evident on social media platforms. Influenced by the hype for heated tobacco products in Japan and other countries, an increasing number of smokers are seeking ways to obtain the products.
The majority of open vaping systems charging and vapourising devices available in Malaysia are imported, and of predominantly Chinese origin. China makes devices widely available in Malaysia through online or vape cafés, with prices as low as RM60 and up to RM650 for more advanced and newer designs.
Although e-liquids is a rather fragmented competitive landscape, Malaysian consumers generally prefer home-grown e-liquid brands compared to imported ones. Locally-manufactured products are well received due to their affordable price, good flavour, and reliable quality.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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