Consumers can find a reasonable range of vapour products online. In fact, internet retailing is the most common place to find vapour products in Morocco.
Moroccan consumers are keen to try new products and when electronic cigarettes and vapour products entered the Moroccan market, many were interested in this new entrant. Nonetheless, the product has quickly lost its popularity among the testers and users.
Smokeless tobacco products are scarce in Morocco as their availability is very limited. The very few products available generally come from illicit trade.
There are no leaders for vapour products in Morocco. The number of internet retailing stores is limited to six players in 2017 and they basically have the same product ranges at the same price.
Vapour products face competition from substitute products, namely cigarettes and cigars. Many smokers who have tried the vapour products did not switch to them, and instead preferred to stick with normal cigarettes, which are cheaper, widely available and, most importantly, satisfy their needs compared with vapour products.
Philip Morris International is planning to expand its business activity and is developing its own electronic cigarette. This new innovation will play a vital role in reviving the vapour products category in Morocco.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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