Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Vapour products expect growth

Vapour products were present in New Zealand in 2017; however, nicotine-based products were limited to being available for sale online for personal use. Although nicotine-based vapour products remained illegal in 2017 according to the Ministry of Health rules, they have been sold in New Zealand via specific retail vapour stores, which were not prosecuted, as the bill remained in parliament to amend the Smoke-free Environments Act to allow their sales, which is expected to come into effect in the latter half of 2018.

Smokeless tobacco remains negligible

Chewing tobacco such a snus is prohibited in New Zealand, as the sale of smokeless tobacco has been prohibited since 2009. However, snuff is legal, but not commonly used and remains negligible.

Heated tobacco hotly debated

Whilst the Ministry of Health debated whether nicotine-based vapour products should be retailed in New Zealand, Philip Morris (New Zealand) Ltd experienced obstacles to its heated tobacco device, IQOS and HEETS tobacco sticks. Heated tobacco is a heat-not-burn smokeless cigarette device, expected to be the next phase in the movement away from cigarettes and tobacco.

COMPETITIVE LANDSCAPE
E-liquids strong sellers

The majority of vapour products are sold via the internet, mainly because of the law which had yet to pass at the end of the review period regarding nicotine-based e-liquids (which were not allowed to be sold via store-based retailers and were only permitted for personal use by purchasing online). While internet retailing dominated distribution of all vapour products in 2017, this is expected to change when legislation allows nicotine based e-liquids to be sold through retailers in New Zealand.

Shenzhen Innokin leads open vaping systems charging and vapourising devices

Open vaping systems are more popular in New Zealand than closed vaping systems. A number of brands are available, with the majority manufactured in Shenzhen, China.

Philip Morris launches heated tobacco

In 2016, Philip Morris launched its heated tobacco product IQOS in New Zealand. The device was launched at a highly publicised event in Auckland, December 2016.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in New Zealand?
  • What are the major brands in New Zealand?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in New Zealand?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in New Zealand?
  • What innovations are present in Smokeless Tobacco and Vapour Products in New Zealand?
Why buy this report?
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This industry report originates from Passport:

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