Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Nigeria

17 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Good growth expected for smokeless tobacco

Smokeless tobacco, particularly nasal snuff, has been used for a long time in Nigeria, but usually only in an unpackaged, unbranded format. However, sales of branded, packaged formats of smokeless tobacco have been growing from a low base as companies have begun to market high-quality branded products.

Vapour products expected to grow well from a low base

Vapour products are quite novel in Nigeria, having only become significant in 2013. They are therefore a trendy, sophisticated product, particularly amongst middle- to upper-income consumers that are not deterred by their relatively high prices.

Potential taxes and ban on flavoured products create high risk for vapour products

A potential threat to growth would be if legislation is directed at smokeless tobacco and vapour products which enforces increased taxation, making prices increase beyond what consumers can afford. Most consumers of smokeless tobacco are lower- to middle-income consumers, so they are not likely to react positively to price increases, whilst consumers of vapour products are generally middle- to upper-income consumers that can absorb some price increases, but not a radical increase.

COMPETITIVE LANDSCAPE

Black Horse Tobacco leads smokeless tobacco

Black Horse Tobacco dominates smokeless tobacco in Nigeria thanks to the longstanding presence in Nigeria of its Radford Snuff brand, which is affordably priced and well distributed. The brand benefited from the absence of higher-priced brands in 2016 when depreciation of the local currency led such brands to be too expensive to be imported.

eCigs Solutions leads vapour products

Vapour products is led by eCigs Solutions, which markets the TyCigs brand. Being largely a cig-a-like product, it is relatively affordable.

International players dominate

All companies present in both smokeless tobacco and vapour products are international players. Vapour products imported to Nigeria come largely from Europe, particularly the UK, and from China.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Nigeria?
What are the major brands in Nigeria?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Nigeria?
What is the product awareness of Smokeless Tobacco and Vapour Products in Nigeria?
What innovations are present in Smokeless Tobacco and Vapour Products in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Nigeria - Category analysis

HEADLINES

PROSPECTS

Good growth expected for smokeless tobacco

Vapour products expected to grow well from a low base

Potential taxes and ban on flavoured products create high risk for vapour products

COMPETITIVE LANDSCAPE

Black Horse Tobacco leads smokeless tobacco

eCigs Solutions leads vapour products

International players dominate

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 4 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 5 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 8 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 9 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 11 Distribution of Vapour Products by Format: % Value 2012-2017
Table 12 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tobacco performance recovers from negative impact of economic recession in 2016

Unit prices increase in 2017 as new import duty takes effect

British American Tobacco faces increased competition but maintains its share

Hotels/restaurants/bars is the fastest-growing distribution channel

Slow but steady volume growth expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 15 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 16 Sales of Tobacco by Category: Volume 2012-2017
Table 17 Sales of Tobacco by Category: Value 2012-2017
Table 18 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 19 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 21 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 22 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good growth expected for smokeless tobacco

Vapour products expected to grow well from a low base

Potential taxes and ban on flavoured products create high risk for vapour products

COMPETITIVE LANDSCAPE

Black Horse Tobacco leads smokeless tobacco

eCigs Solutions leads vapour products

International players dominate

Overview

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Samples

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Nigeria - Category analysis

HEADLINES

PROSPECTS

Good growth expected for smokeless tobacco

Vapour products expected to grow well from a low base

Potential taxes and ban on flavoured products create high risk for vapour products

COMPETITIVE LANDSCAPE

Black Horse Tobacco leads smokeless tobacco

eCigs Solutions leads vapour products

International players dominate

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tobacco performance recovers from negative impact of economic recession in 2016

Unit prices increase in 2017 as new import duty takes effect

British American Tobacco faces increased competition but maintains its share

Hotels/restaurants/bars is the fastest-growing distribution channel

Slow but steady volume growth expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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