2016 saw local authorities in Pakistan’s Punjab province impose a ban on the manufacturing and consumption of chewing tobacco. Authorities in Sindh province followed suit in 2017, introducing a bill to ban the production, promotion and sale of gutka and mainpuri.
Vapour products remained unregulated in Pakistan in 2017, with no specific laws in place governing their distribution, sale or usage. Nonetheless, such products continued to gradually gain popularity, with many consumers perceiving them as a healthier alternative to cigarettes.
Asian-style chewing tobacco remained a fragmented category in Pakistan in 2017, with regional and unbranded players accounting for the largest share of retail volume sales. Top two brands Pan Parag Ghukta and JM Ghutka both saw their retail volume shares decline due to strict enforcement of the ban on chewing tobacco in Punjab province.
The components used to make chewing tobacco are readily available in Pakistan. This makes it relatively easy to circumvent bans on branded products and produce home-made varieties.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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