Vapour products are popular mainly amongst people who want to quit smoking cigarettes, and also amongst young people who want to start smoking, but in a “less harmful” way. Vaping has become fashionable, and an alternative for people who want to quit smoking.
Consumers need information about the products in this category, so the role of salespersons is important, who can explain the different kinds of products. Physical outlets are the preferred points of sale amongst initial consumers who are having their first contact with these products; then they tend to become more experimental and buy online.
Vapour products are not regulated like tobacco products. However, if the anti-tobacco groups or the Ministry of Health exert pressure to create a law about the commercialisation, publicity and use in public spaces of vapour products, amongst others, growth will be threatened, because they could even be categorised as cigarettes, and sales would be negatively affected.
Vapour products are imported mainly from China. The category is fragmented, as there are many companies that import vapour products.
Chinese e-liquids are the most popular, but in 2017 US e-liquids brands entered the market with high-quality ingredients, more flavours and new presentations. US brands are considered better quality whilst Chinese brands have better prices.
The main players in the category prefer to announce their promotions by social media, especially Facebook, which has wider coverage and is cheaper than other channels. Companies communicate the launch of new products, discounts and other information regarding vapour devices.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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