Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Poland

18 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Polish consumers are keen on trying out various flavours

The main consumers of vaping devices and e-liquids in Poland are millennials, usually in a stable financial position. For most Poles, the most important factor when it comes to e-liquids is price, which is largely seen as determining whether a certain product is of a good quality or not.

Cig-a-likes disappearing from the marketplace

Vapour products is a rapidly changing category in Poland. One of the first types of product to emerge was cig-a-likes.

Excise tax on e-cigarettes and novel products to be introduced in 2019

On 1 January 2019, all e-cigarettes and novel products, which include heated tobacco products, will be subject to excise tax. The e-liquids used in e-cigarettes will be taxed at PLN0.

COMPETITIVE LANDSCAPE

Iqos and HEETS enter the Polish market

Philip Morris introduced its Iqos tobacco heating device to the Polish market in late 2017, supporting it with a strong marketing campaign. Iqos offers a totally new way of smoking.

CHIC remains the leading player in vapour products

In 2015, CHIC Sp zoo was bought by British American Tobacco and has since further increased its share in vapour products in Poland, largely thanks to a significant increase in number of company-owned stores and points of sale selling its e-liquids and devices, including supermarkets and hypermarkets. There are even e-Smoking World outlets (which belong to CHIC) in many small Polish cities.

Philip Morris is looking to change smokers’ habits

In 2017, Philip Morris was the only player in heated tobacco products. Having launched Iqos and HEETS, the company has announced it is now working on TEEPS, another heated tobacco product.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Poland?
What are the major brands in Poland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Poland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Poland?
What innovations are present in Smokeless Tobacco and Vapour Products in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Poland - Category analysis

HEADLINES

PROSPECTS

Polish consumers are keen on trying out various flavours

Cig-a-likes disappearing from the marketplace

Excise tax on e-cigarettes and novel products to be introduced in 2019

COMPETITIVE LANDSCAPE

Iqos and HEETS enter the Polish market

CHIC remains the leading player in vapour products

Philip Morris is looking to change smokers’ habits

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Poland - Industry Overview

EXECUTIVE SUMMARY

Poland looking to be the leading location for cigarette production in Europe

Superslim cigarettes continue to gain share

Philip Morris remains the leading player and continues to grow its share

Independent small grocers remains the leading distribution channel for cigarettes

Could heated tobacco products be a game-changer?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Polish consumers are keen on trying out various flavours

Cig-a-likes disappearing from the marketplace

Excise tax on e-cigarettes and novel products to be introduced in 2019

COMPETITIVE LANDSCAPE

Iqos and HEETS enter the Polish market

CHIC remains the leading player in vapour products

Philip Morris is looking to change smokers’ habits

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Poland - Category analysis

HEADLINES

PROSPECTS

Polish consumers are keen on trying out various flavours

Cig-a-likes disappearing from the marketplace

Excise tax on e-cigarettes and novel products to be introduced in 2019

COMPETITIVE LANDSCAPE

Iqos and HEETS enter the Polish market

CHIC remains the leading player in vapour products

Philip Morris is looking to change smokers’ habits

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Poland - Industry Overview

EXECUTIVE SUMMARY

Poland looking to be the leading location for cigarette production in Europe

Superslim cigarettes continue to gain share

Philip Morris remains the leading player and continues to grow its share

Independent small grocers remains the leading distribution channel for cigarettes

Could heated tobacco products be a game-changer?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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