The main consumers of vaping devices and e-liquids in Poland are millennials, usually in a stable financial position. For most Poles, the most important factor when it comes to e-liquids is price, which is largely seen as determining whether a certain product is of a good quality or not.
Vapour products is a rapidly changing category in Poland. One of the first types of product to emerge was cig-a-likes.
On 1 January 2019, all e-cigarettes and novel products, which include heated tobacco products, will be subject to excise tax. The e-liquids used in e-cigarettes will be taxed at PLN0.
Philip Morris introduced its Iqos tobacco heating device to the Polish market in late 2017, supporting it with a strong marketing campaign. Iqos offers a totally new way of smoking.
In 2015, CHIC Sp zoo was bought by British American Tobacco and has since further increased its share in vapour products in Poland, largely thanks to a significant increase in number of company-owned stores and points of sale selling its e-liquids and devices, including supermarkets and hypermarkets. There are even e-Smoking World outlets (which belong to CHIC) in many small Polish cities.
In 2017, Philip Morris was the only player in heated tobacco products. Having launched Iqos and HEETS, the company has announced it is now working on TEEPS, another heated tobacco product.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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