Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Polish consumers are keen on trying out various flavours

The main consumers of vaping devices and e-liquids in Poland are millennials, usually in a stable financial position. For most Poles, the most important factor when it comes to e-liquids is price, which is largely seen as determining whether a certain product is of a good quality or not.

Cig-a-likes disappearing from the marketplace

Vapour products is a rapidly changing category in Poland. One of the first types of product to emerge was cig-a-likes.

Excise tax on e-cigarettes and novel products to be introduced in 2019

On 1 January 2019, all e-cigarettes and novel products, which include heated tobacco products, will be subject to excise tax. The e-liquids used in e-cigarettes will be taxed at PLN0.

COMPETITIVE LANDSCAPE
Iqos and HEETS enter the Polish market

Philip Morris introduced its Iqos tobacco heating device to the Polish market in late 2017, supporting it with a strong marketing campaign. Iqos offers a totally new way of smoking.

CHIC remains the leading player in vapour products

In 2015, CHIC Sp zoo was bought by British American Tobacco and has since further increased its share in vapour products in Poland, largely thanks to a significant increase in number of company-owned stores and points of sale selling its e-liquids and devices, including supermarkets and hypermarkets. There are even e-Smoking World outlets (which belong to CHIC) in many small Polish cities.

Philip Morris is looking to change smokers’ habits

In 2017, Philip Morris was the only player in heated tobacco products. Having launched Iqos and HEETS, the company has announced it is now working on TEEPS, another heated tobacco product.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Poland?
  • What are the major brands in Poland?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Poland?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Poland?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Poland?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

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