Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Portugal

17 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Despite only emerging in Portugal in 2016, by 2017 heated tobacco had become the dominant category within vapour products in value terms. The category’s rapid ascent was supported by heavy investment in marketing and distribution by Tabaqueira, which has long been the clear leader in cigarettes in the country.

Greater legislative scrutiny expected for heated tobacco products

Because it was already treated as a tobacco product, heated tobacco was spared from tax increases arising from legislative changes in 2017. This was not the case with other types of vapour products, which had previously not been considered legally equivalent to traditional tobacco products.

Regulatory change poses challenges for cig-a-likes and open vaping systems

In 2017 cig-a-likes and open vaping systems were both negatively affected by new legislation that classified all nicotine-based vapour products as tobacco products. This made these products subject to the same legal framework as traditional tobacco products in areas such as smoking in public and, most notably, taxation.

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

The introduction of the IQOS heated tobacco system in Portugal by Tabaqueira in 2016 was supported by a significant marketing investment. This investment included the opening of a flagship store in a high street location in Lisbon, as well as the launch of the Visit Me programme, under which sales representatives contact potential consumers directly to demonstrate how the IQOS system works and offer free product trials.

Distribution of Marlboro Heets brand continues to improve

Distribution of heated tobacco sticks brand Marlboro Heets continued to improve in 2017. This brand was initially only available from select newsagent-tobacconists/kiosks, but is now increasingly sold via forecourt retailers and other types of retail outlets across Portugal.

Innovation set to revolutionise vapour products in Portugal

Given the relative novelty of heated tobacco, there is still much uncertainty about the long term prospects for this product type. Nonetheless, heated tobacco looks set to attract growing interest from legislators, consumers and tobacco producers over the short-to-medium term.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Portugal?
What are the major brands in Portugal?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Portugal?
What is the product awareness of Smokeless Tobacco and Vapour Products in Portugal?
What innovations are present in Smokeless Tobacco and Vapour Products in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Portugal - Category analysis

HEADLINES

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tobacco market records stable performance in 2017 despite challenges

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Global players continue to dominate tobacco in Portugal

Tobacco distribution continues to undergo structural changes

Vapour products set to boom as consumers abandon traditional tobacco categories

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Portugal - Category analysis

HEADLINES

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tobacco market records stable performance in 2017 despite challenges

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Global players continue to dominate tobacco in Portugal

Tobacco distribution continues to undergo structural changes

Vapour products set to boom as consumers abandon traditional tobacco categories

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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