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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Portugal

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Despite only emerging in Portugal in 2016, by 2017 heated tobacco had become the dominant category within vapour products in value terms. The category’s rapid ascent was supported by heavy investment in marketing and distribution by Tabaqueira, which has long been the clear leader in cigarettes in the country.

Greater legislative scrutiny expected for heated tobacco products

Because it was already treated as a tobacco product, heated tobacco was spared from tax increases arising from legislative changes in 2017. This was not the case with other types of vapour products, which had previously not been considered legally equivalent to traditional tobacco products.

Regulatory change poses challenges for cig-a-likes and open vaping systems

In 2017 cig-a-likes and open vaping systems were both negatively affected by new legislation that classified all nicotine-based vapour products as tobacco products. This made these products subject to the same legal framework as traditional tobacco products in areas such as smoking in public and, most notably, taxation.

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

The introduction of the IQOS heated tobacco system in Portugal by Tabaqueira in 2016 was supported by a significant marketing investment. This investment included the opening of a flagship store in a high street location in Lisbon, as well as the launch of the Visit Me programme, under which sales representatives contact potential consumers directly to demonstrate how the IQOS system works and offer free product trials.

Distribution of Marlboro Heets brand continues to improve

Distribution of heated tobacco sticks brand Marlboro Heets continued to improve in 2017. This brand was initially only available from select newsagent-tobacconists/kiosks, but is now increasingly sold via forecourt retailers and other types of retail outlets across Portugal.

Innovation set to revolutionise vapour products in Portugal

Given the relative novelty of heated tobacco, there is still much uncertainty about the long term prospects for this product type. Nonetheless, heated tobacco looks set to attract growing interest from legislators, consumers and tobacco producers over the short-to-medium term.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Portugal?
What are the major brands in Portugal?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Portugal?
What is the product awareness of Smokeless Tobacco and Vapour Products in Portugal?
What innovations are present in Smokeless Tobacco and Vapour Products in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

Overview

Why buy this report?

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Delivery

Overview

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Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Why buy this report?

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