Heated tobacco continued to record the strongest retail volume growth in 2017. The product primarily attracts buyers because of its positioning as a healthy alternative to smoking, although this has not been proven.
Cig-a-likes recorded a retail value decline in 2017. One of the major GBOs, ALD Group, already suffered significant declines in 2016 and this continued into 2017 with its Pons and Noqo brands.
A large number of consumers of heated tobacco and open vaping systems are former smokers of cigarettes. With a simultaneous decline in smoking prevalence, there is a tendency for growth in vapour prevalence.
Philip Morris International was the only player in heated tobacco in 2016. However, in 2017 British American Tobacco-SPb entered heated tobacco, launching its Glo brand at a lower price than its competitor, which forced Philip Morris to offer discounts on its devices.
Chinese manufacturers held a significant combined share in vapour products in 2017, including Shenzhen Joye Technology and Shenzhen iSmoka Electronics. These companies benefit from strong awareness among vapers and have a good reputation for quality, while also benefiting from widespread distribution.
A number of state regulations concerning vapour products were introduced in 2017 in Russia. The main changes included the introduction of excise duties on certain vapour products in 2017: a specific tax was introduced on e-liquids containing nicotine, single use cig-a-likes and heated tobacco.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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