When vapour products were introduced in the market in 2014, internet retailing accounted for a strong share of retail value sales. The actual sums Slovenian consumers spent online were even higher, when taking into consideration internet purchases abroad.
Changes to legislation in 2017 saw vapour products put into the same category of harmful products as other tobacco products. This poses a problem for open vaping systems, especially in terms of gaining new customers.
In October 2017, long talked about heated tobacco products were introduced in Slovenia by Philip Morris. As a new, fresh category, it is too early to gauge the longer-term prospects for success or failure of heated tobacco products in the country.
In 2014, when e-liquids were introduced on a large scale in Slovenia, there were numerous brand entries from various players. While this remains the case, Slovenian customers have decided on their preferred players.
When open vaping systems charging and vapourising devices began to emerge in Slovenia in 2014, the competitive environment was quite fragmented. Thus, “others” held over one half of retail value sales.
In the final quarter of 2017, heated tobacco products were introduced to Slovenia by Philip Morris through the HEETS and Iqos brands. The potential long-term success of these brands is difficult to assess as they were the only ones present at the end of the review period.
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