Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Vapour products might be included in the Tobacco Control Act

Increased demand for vapour products might lead to more government scrutiny. In 2017, the Minister of Health already considered amending the Tobacco Product Control Act by including all vapour products.

British American Tobacco to set a new pace in vapour products

Following its acquisition of Twisp in 2018, British American Tobacco’s entry into vapour products might accelerate the integration of such devices as mainstream products. The move could be supported by the synergy resulting from the merger, with BAT taking advantage of its extensive relationship with existing distributors to increase awareness of Twisp’s brands.

E-liquid to become increasingly competitive

Smaller players are expected to focus on multifunctional e-liquid used in different devices. The trend will be supported by rising demand for liquid innovation, with some devices requiring a higher level of e-liquid concentration.

COMPETITIVE LANDSCAPE
Phillip Morris International bets on heated tobacco with IQOS

2017 was marked by the introduction of IQOS, a non-combustible heated device claimed to have on average 90-95% less harmful effects than smoking tobacco. According to Phillip Morris, the controlled technology heats tobacco at 300°C, which creates an aerosol instead of a smoke.

Snuff posts steady growth as it continues to provide value for money

Demand for snuff continued to steadily increase in 2017, driven by the affordability of such products. According to the South African Medical Research Council, women are twice as likely to use snuff over cigarettes, making this group the most important niche market.

Demand for closed vaping systems declines as new-generation devices emerge

Closed vaping systems effectively lost out to newer-generation vaping devices, as innovation increasingly became a key competitive tool. A noticeable example would be Twisp’s latest release –Nimbos AIO – which features a “smart button” allowing users to control the device’s power as well as its battery life.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in South Africa with research from Euromonitor's team of in-country analysts.

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The Smokeless Tobacco and Vapour Products in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in South Africa?
  • What are the major brands in South Africa?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in South Africa?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in South Africa?
  • What innovations are present in Smokeless Tobacco and Vapour Products in South Africa?
Why buy this report?
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This industry report originates from Passport:

Tobacco market research database