Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Sales set to increase further over the forecast period

Sales of Swedish-style snus and vapour products increased in 2017, with this set to continue over the forecast period, albeit at a significantly slower pace. Sales of Swedish-style snus will be driven by the growing population in Sweden, with this being a result of both a relatively high birth rate by European standards and strong immigration, mainly from outside Europe.

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Value-positioned Swedish-style snus gained ground at the expense of premium-positioned snus over the review period as a result of increasing taxation and the lingering effects of the financial crisis. However, according to trade sources, this changed in 2017, with sales of premium-positioned snus remaining stable and possibly set to grow at a faster rate than the value segment over the forecast period thanks to interesting new products and promotions.

Amended regulations trigger new product development and support sales of e-liquids

New regulations came into force in Sweden on 1 July 2017 regarding vapour products. As a result, e-liquids without nicotine are not regulated at all, unlike e-liquids with nicotine.

COMPETITIVE LANDSCAPE
Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Swedish Match remained the clear leader in smokeless tobacco in 2017 but continued to lose share. The company focuses on offering premium snus brands, being strong in that price segment through its General, Göteborgs Rapé, Catch, Grovsnus and Ettan brands.

Vapour products a very fragmented category

Shenzhen iSmoka Electronics continued to lead vapour products in 2017, although the category generally remained very fragmented. According to Tobaksfakta (Organisation for Tobacco Facts), there are hundreds of brands present in the category, with a 2014 study reporting more than 7,000 vapour flavours.

Distribution channels are changing

Distribution is changing, driven by the convenience trend in smokeless tobacco and new store openings in vapour products. Internet retailing accounted for just under a 10th of smokeless tobacco volume sales in 2017, nearly doubling its share on the previous year.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Sweden with research from Euromonitor's team of in-country analysts.

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If you're in the Smokeless Tobacco and Vapour Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Sweden?
  • What are the major brands in Sweden?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Sweden?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Sweden?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Sweden?
Why buy this report?
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  • Track key industry trends, opportunities and threats
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This industry report originates from Passport:

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