Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Sweden

24 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Sales set to increase further over the forecast period

Sales of Swedish-style snus and vapour products increased in 2017, with this set to continue over the forecast period, albeit at a significantly slower pace. Sales of Swedish-style snus will be driven by the growing population in Sweden, with this being a result of both a relatively high birth rate by European standards and strong immigration, mainly from outside Europe.

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Value-positioned Swedish-style snus gained ground at the expense of premium-positioned snus over the review period as a result of increasing taxation and the lingering effects of the financial crisis. However, according to trade sources, this changed in 2017, with sales of premium-positioned snus remaining stable and possibly set to grow at a faster rate than the value segment over the forecast period thanks to interesting new products and promotions.

Amended regulations trigger new product development and support sales of e-liquids

New regulations came into force in Sweden on 1 July 2017 regarding vapour products. As a result, e-liquids without nicotine are not regulated at all, unlike e-liquids with nicotine.

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Swedish Match remained the clear leader in smokeless tobacco in 2017 but continued to lose share. The company focuses on offering premium snus brands, being strong in that price segment through its General, Göteborgs Rapé, Catch, Grovsnus and Ettan brands.

Vapour products a very fragmented category

Shenzhen iSmoka Electronics continued to lead vapour products in 2017, although the category generally remained very fragmented. According to Tobaksfakta (Organisation for Tobacco Facts), there are hundreds of brands present in the category, with a 2014 study reporting more than 7,000 vapour flavours.

Distribution channels are changing

Distribution is changing, driven by the convenience trend in smokeless tobacco and new store openings in vapour products. Internet retailing accounted for just under a 10th of smokeless tobacco volume sales in 2017, nearly doubling its share on the previous year.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Sweden?
What are the major brands in Sweden?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Sweden?
What is the product awareness of Smokeless Tobacco and Vapour Products in Sweden?
What innovations are present in Smokeless Tobacco and Vapour Products in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales set to increase further over the forecast period

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Amended regulations trigger new product development and support sales of e-liquids

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Vapour products a very fragmented category

Distribution channels are changing

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 4 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 5 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 8 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 9 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 11 Distribution of Vapour Products by Format: % Value 2012-2017
Table 12 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 15 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish tobacco market performs well despite ever stricter regulations

Company strategies influenced by changing regulations

Competitive environment differs greatly by category

Distribution also varies significantly by category

Tobacco in Sweden set to record further positive growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2012-2017
Table 18 Sales of Tobacco by Category: Value 2012-2017
Table 19 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 20 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 22 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales set to increase further over the forecast period

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Amended regulations trigger new product development and support sales of e-liquids

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Vapour products a very fragmented category

Distribution channels are changing

Overview

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales set to increase further over the forecast period

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Amended regulations trigger new product development and support sales of e-liquids

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Vapour products a very fragmented category

Distribution channels are changing

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish tobacco market performs well despite ever stricter regulations

Company strategies influenced by changing regulations

Competitive environment differs greatly by category

Distribution also varies significantly by category

Tobacco in Sweden set to record further positive growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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