The sale of snuff is currently illegal in Switzerland, along with chewing tobacco sold in portioned bags. Both are described as products which come in powder and fine granular format.
Growth in vapour products, open and closed vaping systems specifically, continued to slow in 2017 due to their low usage among Swiss consumers. Although many smokers use vapour products occasionally, very few use them on a daily basis.
Heated tobacco products are being driven by the leading multinationals, which are aggressively marketing them in Switzerland. In particular, Philip Morris has stands offering free trials in places with high footfall, such as railway stations and shopping areas in large cities.
The competitive landscape in e-cigarettes and e-liquids remained highly fragmented in 2017. The Chinese manufacturers Kanger, Joye and Innokin have emerged as the most important players, mainly due to their heavy investment and frequent launch of innovative new products.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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