Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Taiwan

18 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Uncertainty over legality

Despite a certain degree of uncertainty around the use and sale of vapour products, government regulations stipulate very strict penalties for the sale and distribution of vapour products. The ban on e-cigarettes falls under an order issued by the Ministry of Health and Welfare.

Government seeks a total ban

The Taiwanese government’s position with regard to vapour products is the same as for cigarettes: it seeks a total ban in most public places. The government is assessing future legislation for vapour products and there is likely to be a ban on use by those aged under 18 and pregnant women, and also on the manufacture and retail of vapour products with potential fines in the range TWD50,000-250,000 for manufacturing and TWD10,000-50,000 for retailing.

Young Taiwanese fastest adopters

The greatest uptake of vaping products has been amongst young Taiwanese, faster than for other age groups. This group is much more in tune with trends, especially those driven by access to products and information online.

COMPETITIVE LANDSCAPE

Distribution channels still not well established

As a relatively new category, the distribution channels for smokeless tobacco and vapour products and also regulations are not well established in Taiwan. Sources remain fragmented and in a state of flux.

Three key channels

In general, the bulk of products are sold through three key channels. These are chained retail stores, the leading player of which is World Vape Shop with 10 outlets in Taiwan, vaping product bars, and internet retailing.

Japanese firm leads sales

The leading player in smokeless tobacco and vapour products is Japanese company Vethos Design Co. The company has a unique portfolio in that it combines a wide product range with a broad distribution reach in both open vaping systems charging and vapourising devices, and in e-liquids.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Taiwan?
What are the major brands in Taiwan?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Taiwan?
What is the product awareness of Smokeless Tobacco and Vapour Products in Taiwan?
What innovations are present in Smokeless Tobacco and Vapour Products in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Taiwan - Category analysis

HEADLINES

PROSPECTS

Uncertainty over legality

Government seeks a total ban

Young Taiwanese fastest adopters

COMPETITIVE LANDSCAPE

Distribution channels still not well established

Three key channels

Japanese firm leads sales

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2015-2017
Table 3 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 4 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 5 Distribution of Vapour Products by Format: % Value 2012-2017
Table 6 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Cigarette tax increase discourages retail sales and changes consumer preferences

Younger consumers more important to manufacturers than ever before

International firms tighten grip on cigarette sales

Tax hike changes nature of distribution

Companies must react to declining social acceptance

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2012-2017
Table 10 Sales of Tobacco by Category: Value 2012-2017
Table 11 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 12 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 14 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Uncertainty over legality

Government seeks a total ban

Young Taiwanese fastest adopters

COMPETITIVE LANDSCAPE

Distribution channels still not well established

Three key channels

Japanese firm leads sales

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Taiwan - Category analysis

HEADLINES

PROSPECTS

Uncertainty over legality

Government seeks a total ban

Young Taiwanese fastest adopters

COMPETITIVE LANDSCAPE

Distribution channels still not well established

Three key channels

Japanese firm leads sales

CATEGORY DATA

Tobacco in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Cigarette tax increase discourages retail sales and changes consumer preferences

Younger consumers more important to manufacturers than ever before

International firms tighten grip on cigarette sales

Tax hike changes nature of distribution

Companies must react to declining social acceptance

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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