Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Uncertainty over legality

Despite a certain degree of uncertainty around the use and sale of vapour products, government regulations stipulate very strict penalties for the sale and distribution of vapour products. The ban on e-cigarettes falls under an order issued by the Ministry of Health and Welfare.

Government seeks a total ban

The Taiwanese government’s position with regard to vapour products is the same as for cigarettes: it seeks a total ban in most public places. The government is assessing future legislation for vapour products and there is likely to be a ban on use by those aged under 18 and pregnant women, and also on the manufacture and retail of vapour products with potential fines in the range TWD50,000-250,000 for manufacturing and TWD10,000-50,000 for retailing.

Young Taiwanese fastest adopters

The greatest uptake of vaping products has been amongst young Taiwanese, faster than for other age groups. This group is much more in tune with trends, especially those driven by access to products and information online.

COMPETITIVE LANDSCAPE
Distribution channels still not well established

As a relatively new category, the distribution channels for smokeless tobacco and vapour products and also regulations are not well established in Taiwan. Sources remain fragmented and in a state of flux.

Three key channels

In general, the bulk of products are sold through three key channels. These are chained retail stores, the leading player of which is World Vape Shop with 10 outlets in Taiwan, vaping product bars, and internet retailing.

Japanese firm leads sales

The leading player in smokeless tobacco and vapour products is Japanese company Vethos Design Co. The company has a unique portfolio in that it combines a wide product range with a broad distribution reach in both open vaping systems charging and vapourising devices, and in e-liquids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Taiwan with research from Euromonitor's team of in-country analysts.

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The Smokeless Tobacco and Vapour Products in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Taiwan?
  • What are the major brands in Taiwan?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Taiwan?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Taiwan?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Taiwan?
Why buy this report?
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This industry report originates from Passport:

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