Despite a certain degree of uncertainty around the use and sale of vapour products, government regulations stipulate very strict penalties for the sale and distribution of vapour products. The ban on e-cigarettes falls under an order issued by the Ministry of Health and Welfare.
The Taiwanese government’s position with regard to vapour products is the same as for cigarettes: it seeks a total ban in most public places. The government is assessing future legislation for vapour products and there is likely to be a ban on use by those aged under 18 and pregnant women, and also on the manufacture and retail of vapour products with potential fines in the range TWD50,000-250,000 for manufacturing and TWD10,000-50,000 for retailing.
The greatest uptake of vaping products has been amongst young Taiwanese, faster than for other age groups. This group is much more in tune with trends, especially those driven by access to products and information online.
As a relatively new category, the distribution channels for smokeless tobacco and vapour products and also regulations are not well established in Taiwan. Sources remain fragmented and in a state of flux.
In general, the bulk of products are sold through three key channels. These are chained retail stores, the leading player of which is World Vape Shop with 10 outlets in Taiwan, vaping product bars, and internet retailing.
The leading player in smokeless tobacco and vapour products is Japanese company Vethos Design Co. The company has a unique portfolio in that it combines a wide product range with a broad distribution reach in both open vaping systems charging and vapourising devices, and in e-liquids.
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