Smokeless tobacco and vapour products saw rapid growth in volume and value in 2017, driven mainly by the growth of open vaping systems, which benefit from improved availability and the growing variety of flavours consumers can smoke. Vapour products are enjoying rising popularity as they are perceived to be fashionable to smoke and are considered less harmful than regular cigarettes.
In the second half of 2017, Philip Morris CR introduced a heated tobacco product, IQOS. 2017 saw good sales results and the company expects heated tobacco to gain the same share as electronic cigarettes in next few years.
The main distribution channel of smokeless tobacco and vapour products is internet retailing, followed by non-grocery specialists in 2017. Other channels accounted for an unimportant sales share over the review period.
Unlike smokeless tobacco where British American Tobacco CR led sales in 2017, vapour products were fragmented in the Czech Republic. Any activities towards consolidation were not seen within the category.
The new legislation banning smoking in pubs, restaurants and other public spaces does not apply to electronic cigarettes. This gives electronic cigarettes a significant advantage and might encourage some consumers to use vapour products.
Czech vapour product distributors and producers must sell only products which comply with the EU Tobacco Products Directive 2014/40/EU. The binding directive is advantageous for well-established producers because it will bar suspiciously cheap and low-quality products from China.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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