Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in the Philippines

16 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

With the nationwide smoking ban and higher excises taxes for cigarettes, vapour products saw growing demand in 2017. Vapour products are not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public and enclosed places.

Vape shops continue to mushroom as the demand for vapour products increases

The number of vape shops mushroomed in 2017. Neighbourhood vape shops in provinces and cities allow vapers to stock up on e-liquids and other supplies, without needing to visit tobacco specialists in shopping malls or city centres.

Young adults and product availability provide growth opportunities

As vapour products in the Philippines remain relatively new, young smokers and former cigarette smokers are likely to continue to gravitate towards these products. This is likely to benefit particularly open vaping systems most, as they can use different e-liquids and vapour flavours.

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

The competitive landscape of vapour products remained highly fragmented in 2017. The overall leader, Vapor Bliss, continued to lead e-liquids in retail value sales terms.

VGOD dominates open vaping systems charging and vapourising devices

Supported by worldwide recognition, VGOD dominated retail current value sales of open vaping systems charging and vapourising devices in 2017. More than brand recognition, various price points, sleek designs and availability in neighbourhood vape shops and tobacco specialists underpin the preference for VGOD’s vapourising device.

Vapor Bliss and VGOD well placed to resist growing competition

Amidst rising competition, Vapor Bliss is expected to continue to see sales growth as it seeks to grow its presence in the retail channel and develop brand awareness among a new generation of vapers. While there is an increase in the number of Malaysian-made e-liquids known for high quality and interesting flavours, such as Abaca King, Vapor Bliss retains the ability to keep pace with local prices and maintain similar quality to imported products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Philippines?
What are the major brands in Philippines?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Philippines?
What is the product awareness of Smokeless Tobacco and Vapour Products in Philippines?
What innovations are present in Smokeless Tobacco and Vapour Products in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in the Philippines - Category analysis

HEADLINES

PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

Vape shops continue to mushroom as the demand for vapour products increases

Young adults and product availability provide growth opportunities

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

VGOD dominates open vaping systems charging and vapourising devices

Vapor Bliss and VGOD well placed to resist growing competition

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Cigarettes weakens tobacco’s performance as vaping emerges

JT International acquires Mighty Corp as British American Tobacco exits the market

Philip Morris Fortune Tobacco retains leadership of cigarettes

Different distribution formats for different tobacco products

Cigarettes set to undermine volume performance over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

Vape shops continue to mushroom as the demand for vapour products increases

Young adults and product availability provide growth opportunities

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

VGOD dominates open vaping systems charging and vapourising devices

Vapor Bliss and VGOD well placed to resist growing competition

Overview

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in the Philippines - Category analysis

HEADLINES

PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

Vape shops continue to mushroom as the demand for vapour products increases

Young adults and product availability provide growth opportunities

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

VGOD dominates open vaping systems charging and vapourising devices

Vapor Bliss and VGOD well placed to resist growing competition

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Cigarettes weakens tobacco’s performance as vaping emerges

JT International acquires Mighty Corp as British American Tobacco exits the market

Philip Morris Fortune Tobacco retains leadership of cigarettes

Different distribution formats for different tobacco products

Cigarettes set to undermine volume performance over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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