With the nationwide smoking ban and higher excises taxes for cigarettes, vapour products saw growing demand in 2017. Vapour products are not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public and enclosed places.
The number of vape shops mushroomed in 2017. Neighbourhood vape shops in provinces and cities allow vapers to stock up on e-liquids and other supplies, without needing to visit tobacco specialists in shopping malls or city centres.
As vapour products in the Philippines remain relatively new, young smokers and former cigarette smokers are likely to continue to gravitate towards these products. This is likely to benefit particularly open vaping systems most, as they can use different e-liquids and vapour flavours.
The competitive landscape of vapour products remained highly fragmented in 2017. The overall leader, Vapor Bliss, continued to lead e-liquids in retail value sales terms.
Supported by worldwide recognition, VGOD dominated retail current value sales of open vaping systems charging and vapourising devices in 2017. More than brand recognition, various price points, sleek designs and availability in neighbourhood vape shops and tobacco specialists underpin the preference for VGOD’s vapourising device.
Amidst rising competition, Vapor Bliss is expected to continue to see sales growth as it seeks to grow its presence in the retail channel and develop brand awareness among a new generation of vapers. While there is an increase in the number of Malaysian-made e-liquids known for high quality and interesting flavours, such as Abaca King, Vapor Bliss retains the ability to keep pace with local prices and maintain similar quality to imported products.
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