Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in the United Kingdom

17 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued public support will remain the key growth driver for vapour products

The UK is arguably the most vapour-friendly market in the world. Public Health England, the executive agency of the Department of Health and Social Care, has been an active proponent of switching from combustible cigarettes to vapour products.

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

The UK Government announced plans to create a new tax category for heated tobacco. At the end of the review period, products were assessed on a case-by-case basis which is seen as inefficient in the long term.

Non cig-a-like closed system could benefit as vaping enters the mainstream

Non cig-a-like closed system is predicted to record strong growth in the future. These products offer easy to use pod systems, removing the complexity of open vaping devices, and are very discrete due to their small size.

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Local subsidiaries of global players British American Tobacco, Japan Tobacco and Imperial Brands are gaining share in multiple vapour categories, as their strategic focus is quickly shifting to next generation products. Acquisitions have also played an important role in this growth with further action likely over the forecast period.

Three groups of flavours dominate e-liquids

A recent study conducted by YouGov on behalf of Action on Smoking and Health, has established the three most popular flavours in the UK; fruit (29%), menthol and tobacco (25% each). Prior to the revised EUTPD, the e-liquids assortment was extremely wide, offering exotic flavours, although the new rules place a significantly higher cost for new entrants.

Vape shops is fastest growing distribution channel

Vape shops grew significantly over the review period due to their responsiveness and expertise. Many smokers that are willing to switch want to try vapour products first, which is not possible in conventional store-based channels.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in United Kingdom?
What are the major brands in United Kingdom?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in United Kingdom?
What is the product awareness of Smokeless Tobacco and Vapour Products in United Kingdom?
What innovations are present in Smokeless Tobacco and Vapour Products in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Continued public support will remain the key growth driver for vapour products

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

Non cig-a-like closed system could benefit as vaping enters the mainstream

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Three groups of flavours dominate e-liquids

Vape shops is fastest growing distribution channel

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022

Tobacco in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Stagnation in tobacco with small pockets of growth

Consumers feel monetary impact of minimum pack sizes and other legislation

Economy brands growing, while vapour products remains fragmented

Online, convenience stores and specialist retailers gain share of distribution

Transformation from combustible to heated products will accelerate

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail point-of-sale
Sponsorship of sporting/music events

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2012-2017
Table 10 Sales of Tobacco by Category: Value 2012-2017
Table 11 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 12 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 14 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued public support will remain the key growth driver for vapour products

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

Non cig-a-like closed system could benefit as vaping enters the mainstream

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Three groups of flavours dominate e-liquids

Vape shops is fastest growing distribution channel

Overview

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Samples

Delivery

Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Continued public support will remain the key growth driver for vapour products

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

Non cig-a-like closed system could benefit as vaping enters the mainstream

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Three groups of flavours dominate e-liquids

Vape shops is fastest growing distribution channel

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Stagnation in tobacco with small pockets of growth

Consumers feel monetary impact of minimum pack sizes and other legislation

Economy brands growing, while vapour products remains fragmented

Online, convenience stores and specialist retailers gain share of distribution

Transformation from combustible to heated products will accelerate

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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