Smokeless Tobacco and Vapour Products in
Country Report
Executive Summary
Jul 2018PROSPECTS
Demand declines for moist snuff over the forecast period
Smokeless tobacco will see volume declines during the forecast period. Moist snuff, which primarily caters to men and women from low-income and rural backgrounds, is expected to see its consumer base reduced, as it and its consumption is generally increasingly considered old-fashioned by urban dwellers.
Positive growth for vapour products
Vapour products suffered a variety of problems since its first introduction to Tunisia towards the beginning of the review period. Electronic cigarettes products were widely available in speciality stores, until monopolised by the state-owned company Régie Nationale des Tabacs et des Allumettes (RNTA) in 2014.
General absence of new product development within the category
New product development is not expected during the forecast period for moist snuff, due to declining demand for the only brand offered in Tunisia, Neffa. Vapour products is also not projected to witness any product developments.
COMPETITIVE LANDSCAPE
RNTA completely dominates smokeless tobacco
Régie Nationale des Tabacs et des Allumettes (RNTA) maintained its monopoly within the category in 2017. The local giant remains the only manufacturer and importer of smokeless tobacco products in Tunisia, accounting for the totality of volume share during 2017.
Strict regulation promotes emergence of an uncontrolled black market
Within vapour products, several brands continued to be sold via the black market, and are more easily sourced by consumers. Although black market sales remain outside the scope of this report, the vapour devices found during store checks were all non-duty paid products, being sold illegally.
Brands on offer are mainly imported from European countries
All vapour products present via legal trade are imported essentially from European countries such as France, the UK and Italy. In addition, some brands are imported from Asia.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Tunisia with research from Euromonitor's team of in-country analysts.
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The Smokeless Tobacco and Vapour Products in Tunisia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Smokeless Tobacco and Vapour Products in Tunisia?
- What are the major brands in Tunisia?
- What are the traditional types of Smokeless Tobacco and Vapour Products are available in Tunisia?
- What is the product awareness of Smokeless Tobacco and Vapour Products in Tunisia?
- What innovations are present in Smokeless Tobacco and Vapour Products in Tunisia?
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This industry report originates from Passport:
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