Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Tunisia

19 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Demand declines for moist snuff over the forecast period

Smokeless tobacco will see volume declines during the forecast period. Moist snuff, which primarily caters to men and women from low-income and rural backgrounds, is expected to see its consumer base reduced, as it and its consumption is generally increasingly considered old-fashioned by urban dwellers.

Positive growth for vapour products

Vapour products suffered a variety of problems since its first introduction to Tunisia towards the beginning of the review period. Electronic cigarettes products were widely available in speciality stores, until monopolised by the state-owned company Régie Nationale des Tabacs et des Allumettes (RNTA) in 2014.

General absence of new product development within the category

New product development is not expected during the forecast period for moist snuff, due to declining demand for the only brand offered in Tunisia, Neffa. Vapour products is also not projected to witness any product developments.

COMPETITIVE LANDSCAPE

RNTA completely dominates smokeless tobacco

Régie Nationale des Tabacs et des Allumettes (RNTA) maintained its monopoly within the category in 2017. The local giant remains the only manufacturer and importer of smokeless tobacco products in Tunisia, accounting for the totality of volume share during 2017.

Strict regulation promotes emergence of an uncontrolled black market

Within vapour products, several brands continued to be sold via the black market, and are more easily sourced by consumers. Although black market sales remain outside the scope of this report, the vapour devices found during store checks were all non-duty paid products, being sold illegally.

Brands on offer are mainly imported from European countries

All vapour products present via legal trade are imported essentially from European countries such as France, the UK and Italy. In addition, some brands are imported from Asia.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Tunisia?
What are the major brands in Tunisia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Tunisia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Tunisia?
What innovations are present in Smokeless Tobacco and Vapour Products in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand declines for moist snuff over the forecast period

Positive growth for vapour products

General absence of new product development within the category

COMPETITIVE LANDSCAPE

RNTA completely dominates smokeless tobacco

Strict regulation promotes emergence of an uncontrolled black market

Brands on offer are mainly imported from European countries

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 4 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 5 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 8 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 9 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 11 Distribution of Vapour Products by Format: % Value 2012-2017
Table 12 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 15 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Consumers switch to premium brands

Authorities intensify efforts against the black market

State-owned manufacturers maintain monopoly in tobacco

Newsagent-tobacconists/kiosks remains the leading distribution channel

Positive future outlook for tobacco during the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2012-2017
Table 18 Sales of Tobacco by Category: Value 2012-2017
Table 19 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 20 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 22 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand declines for moist snuff over the forecast period

Positive growth for vapour products

General absence of new product development within the category

COMPETITIVE LANDSCAPE

RNTA completely dominates smokeless tobacco

Strict regulation promotes emergence of an uncontrolled black market

Brands on offer are mainly imported from European countries

Overview

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Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand declines for moist snuff over the forecast period

Positive growth for vapour products

General absence of new product development within the category

COMPETITIVE LANDSCAPE

RNTA completely dominates smokeless tobacco

Strict regulation promotes emergence of an uncontrolled black market

Brands on offer are mainly imported from European countries

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Consumers switch to premium brands

Authorities intensify efforts against the black market

State-owned manufacturers maintain monopoly in tobacco

Newsagent-tobacconists/kiosks remains the leading distribution channel

Positive future outlook for tobacco during the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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