Smokeless tobacco will see volume declines during the forecast period. Moist snuff, which primarily caters to men and women from low-income and rural backgrounds, is expected to see its consumer base reduced, as it and its consumption is generally increasingly considered old-fashioned by urban dwellers.
Vapour products suffered a variety of problems since its first introduction to Tunisia towards the beginning of the review period. Electronic cigarettes products were widely available in speciality stores, until monopolised by the state-owned company Régie Nationale des Tabacs et des Allumettes (RNTA) in 2014.
New product development is not expected during the forecast period for moist snuff, due to declining demand for the only brand offered in Tunisia, Neffa. Vapour products is also not projected to witness any product developments.
Régie Nationale des Tabacs et des Allumettes (RNTA) maintained its monopoly within the category in 2017. The local giant remains the only manufacturer and importer of smokeless tobacco products in Tunisia, accounting for the totality of volume share during 2017.
Within vapour products, several brands continued to be sold via the black market, and are more easily sourced by consumers. Although black market sales remain outside the scope of this report, the vapour devices found during store checks were all non-duty paid products, being sold illegally.
All vapour products present via legal trade are imported essentially from European countries such as France, the UK and Italy. In addition, some brands are imported from Asia.
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