Over the review period smokeless tobacco had a negligible presence in Vietnam, with local consumers being generally unaware of such products. Chewing tobacco with betel is the only product with any presence, being available in tobacco specialist stores in large cities such as Ho Chi Minh and Hanoi.
In both 2016 and 2017, vapour products registered healthy current value growth, particularly in urban areas. The main purchasers of vapour products are young adults who are influenced by Western culture.
Vapour products remained a niche in Vietnam at the end of the review period. Hence, there were no large players present in the category.
In 2017, Shenzhen Joye Technology held the leading position in open vaping system charging and vapourising devices. The company offers various brands at competitive prices, thus seeking to appeal to consumers with different income levels.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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