Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Vietnam

20 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Sales of smokeless tobacco remain negligible

Over the review period smokeless tobacco had a negligible presence in Vietnam, with local consumers being generally unaware of such products. Chewing tobacco with betel is the only product with any presence, being available in tobacco specialist stores in large cities such as Ho Chi Minh and Hanoi.

Vapour products are growing in popularity

In both 2016 and 2017, vapour products registered healthy current value growth, particularly in urban areas. The main purchasers of vapour products are young adults who are influenced by Western culture.

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Vapour products remained a niche in Vietnam at the end of the review period. Hence, there were no large players present in the category.

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

In 2017, Shenzhen Joye Technology held the leading position in open vaping system charging and vapourising devices. The company offers various brands at competitive prices, thus seeking to appeal to consumers with different income levels.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Vietnam?
What are the major brands in Vietnam?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Vietnam?
What is the product awareness of Smokeless Tobacco and Vapour Products in Vietnam?
What innovations are present in Smokeless Tobacco and Vapour Products in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sales of smokeless tobacco remain negligible

Vapour products are growing in popularity

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2015-2017
Table 3 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 4 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 5 Distribution of Vapour Products by Format: % Value 2012-2017
Table 6 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2012-2017
Table 10 Sales of Tobacco by Category: Value 2012-2017
Table 11 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 12 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 14 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of smokeless tobacco remain negligible

Vapour products are growing in popularity

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

Overview

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Samples

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Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sales of smokeless tobacco remain negligible

Vapour products are growing in popularity

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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