The COVID-19 pandemic will not have a strong influence on this product area in 2020 overall. Prior to the pandemic, e-vapour products and heated tobacco recorded high volume growth as consumers, especially young Belarusians, were looking for healthier smoking options, like heated tobacco and less expensive options, like e-cigarettes.
Heated tobacco gained popularity in 2019, as can be evidenced by sales of both heated tobacco and tobacco heating devices. Most consumers of heated tobacco are mid-aged, mid- and higher-income males, who are looking for a “healthier” smoking options.
In 2020, single use non-cig-a-like closed vaping systems have appeared in Belarus and are set to perform well, despite the financial repercussions of the COVID-19 pandemic. Such devices attract mainly new e-vaping product users and occasional smokers who are looking for a healthier alternative.
Over the forecast period, the growing trend for cigarettes smoking alternatives will be the main driver of growth. Although the COVID-19 pandemic has had little impact in 2020, the raised health concerns triggered by the virus will certainly contribute to the ongoing need for healthier alternatives in the years to come.
The opportunities in this category primarily lie in e-vapour products, both within innovations in devices and flavours and formulas available. Whilst heated tobacco and tobacco heating devices are strong, the heated tobacco segment is completely dominated by Philip Morris and therefore it will be tricky for other players to gain a foothold, unless they enter into a partnership agreement with the global tobacco giant.
Energo Oil SZAO, an official distributor and producer of Philip Morris cigarettes in Belarus, opened the first IQOS store in Minsk in 2019. The company also imports HEETS sticks, which are widely available and present in six flavours.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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