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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

In 2019, heated tobacco continued to record extremely strong growth. The category continues to mainly be driven by the Phillip Morris product Iqos, which continues to innovate and dominate sales.

Nicotine salts are becoming a flavour of choice for vaping systems

Although open vaping systems have been prevalent in the market for over a decade, new product development within the category has been slow and the products have mostly stayed unchanged, having Chinese-branded devices and mostly sweet-flavoured liquids. In 2019, a new salt-based flavour emerged and quickly gained share within e-liquids.

Phillip Morris to face growing competition as heated tobacco’s booming sales

With Philip Morris seeing heated tobacco as the future of the tobacco industry, the major focus of the company’s new product developments has been on heated tobacco products, for example with the launch of the Iqos 3 DUO, combining the features of Iqos Multi, which offers two consecutive iQOS HEETs smoking experiences, and the Iqos 3 battery performance. In addition, a new line of heating sticks was introduced called HEETs Creations, which offers different tastes in a premium package.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 28% in constant 2019 value terms. This compares to a 33% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Non cig-a-like closed systems and heated tobacco products will continue to see strong growth in 2020, albeit slightly slower than a year earlier, with these products now increasingly growing from bigger sales bases. Cig-a-likes will remain in decline, while open vaping systems will record only modest growth.

Recovery and opportunities

The trends of non cig-a-like closed systems and heated tobacco products recording strong growth, cig-a-likes declining and open vaping systems moving ever closer to stagnating year-on-year sales will remain in place as the forecast period progresses. The trend towards promoting alternative nicotine consumption products will continue to be seen in Russia, with non cig-a-like closed systems and heated tobacco products increasingly the favoured methods, although open vaping systems still account for a reasonable share of the overall category’s sales.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Russia?
What are the major brands in Russia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Russia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Russia?
What innovations are present in Smokeless Tobacco and Vapour Products in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

Nicotine salts are becoming a flavour of choice for vaping systems

Phillip Morris to face growing competition as heated tobacco’s booming sales

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 14 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 16 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 19 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

Traditional tobacco products to struggle as next-generation products continue to thrive

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 27 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

Nicotine salts are becoming a flavour of choice for vaping systems

Phillip Morris to face growing competition as heated tobacco’s booming sales

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

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Delivery

Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic heated tobacco continues to grow; non cig-a-like closed systems taking share from cig-a-likes

Nicotine salts are becoming a flavour of choice for vaping systems

Phillip Morris to face growing competition as heated tobacco’s booming sales

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Substantial growth in illicit trade driven by tax increases and decreasing disposable incomes

Donskoy Tabak acquisition solidifies JTI Russia’s leadership in cigarettes as competitors are switching their focus elsewhere

Traditional tobacco products to struggle as next-generation products continue to thrive

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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