Non cig-a-like closed system and heated tobacco performed well in the wake of the outbreak of Coronavirus (COVID-19) and measures to stem the spread of the virus in Russia. Indeed, some e-vapour products and heated products benefited as COVID-19 exacerbated health and price concerns and limited outside smoking opportunities with regard to cigarettes.
The number of users of e-vapour products continued to grow significantly among male and female consumers in 2020. Noticeable among the female audience was a particular appreciation of the perceived advantages of closed vaping systems, namely small size, odourless and ease-of-use.
In 2020, heated tobacco continued to post dynamic retail volume and current value growth in Russia. While slower than the exponential growth recorded since emerging in the early review period, it remained a very fast-growing category.
The main hindrance to the further boom in the development of closed vaping systems in Russia continues to lie in the amendments to the law of 23 February 2013 N.15-FZ “On protecting the health of citizens from tobacco smoke and the consequences of tobacco consumption”.
Heated tobacco is expected to be the main beneficiary of the ongoing decline in the smoking prevalence of cigarettes in Russia in the forecast period. It is increasingly viewed as a reduced-risk, convenient and modern alternative to cigarettes.
Open vaping systems is expected to see further strong declines in retail value (constant 2020 prices) sales in the forecast period. A major reasons for the ongoing decline in open vaping systems are the falling out of fashion of vaping, the tightening of legislation on vaping in public places, as well as stricter requirements for the sale of devices.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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