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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dramatic growth of heated tobacco sees the category overtake e-vapour products in terms of value sales

In 2018, heated tobacco products posted another dramatic performance, recording a triple-digit increase in current value sales, in turn becoming larger in size than the e-vapour products category. This huge gain can be almost entirely attributed to Philip Morris and its Iqos innovation, with the brand benefiting from widespread availability in the retail channel as well as an official online sales platform.

Non cig-a-like systems also emerge strongly in 2018

The best performing category in current value terms in 2018, however, was non-cig-a-like systems, again from a low base. Often referred to as pod mods, these products are proving popular because they are able to offer a performance that is similar to open vaping systems but at the same time are small, very simple to use and look more modern and fashionable when compared to most tank systems.

Shake ‘n’ vape a growing trend

Compared to non cig-a-like closed systems and heated tobacco products, e-liquids continued to register modest current value growth in 2018. However, within the category, shake ‘n’ vape products are becoming more popular, with manufacturers particularly keen on them because of the introduction of a specific tax on e-liquids containing nicotine in 2017.

COMPETITIVE LANDSCAPE

Japan Tobacco takes the leading position in e-vapour products

In 2018, Japan Tobacco wrested the leading position in e-vapour products from the Chinese manufacturers Shenzhen iSmoka Electronics and Shenzhen Joye Technology, which have benefited from strong awareness of their products among vapers, a good reputation for quality and widespread distribution.

Further regulation remains the main threat to manufacturers

The biggest threat to the further development of the category over the forecast period remains the decision of the government as to whether to treat e-vapour and heated tobacco products in the same way as cigarettes, thus regulated by Federal Law 15-FZ “On the protection of public health from the effects of tobacco consumption”. If this happens, these products will also be subject to a ban on advertising, smoking in public places and online sales.

Manufacturers of open vaping systems to face increasing challenges

2017 and 2018 saw a significant slowdown in growth for open vaping systems. This can be attributed to a number of factors.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Russia?
What are the major brands in Russia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Russia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Russia?
What innovations are present in Smokeless Tobacco and Vapour Products in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dramatic growth of heated tobacco sees the category overtake e-vapour products in terms of value sales

Non cig-a-like systems also emerge strongly in 2018

Shake ‘n’ vape a growing trend

COMPETITIVE LANDSCAPE

Japan Tobacco takes the leading position in e-vapour products

Further regulation remains the main threat to manufacturers

Manufacturers of open vaping systems to face increasing challenges

Overview

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Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dramatic growth of heated tobacco sees the category overtake e-vapour products in terms of value sales

Non cig-a-like systems also emerge strongly in 2018

Shake ‘n’ vape a growing trend

COMPETITIVE LANDSCAPE

Japan Tobacco takes the leading position in e-vapour products

Further regulation remains the main threat to manufacturers

Manufacturers of open vaping systems to face increasing challenges

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

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