A new regulation for all tobacco products, including smokeless tobacco, was implemented in Belarus from 1 July 2015. From this date, the open display of tobacco products was not allowed in retail outlets. Information about the smokeless tobacco brands available in retail can only be in the form of a list of products, indicating product names and prices. This list should be drawn up in accordance with the approved model. The storage of products in retail outlets should be in enclosed cabinets. The point-of-sale (POS) display ban, combined with very low consumer awareness about smokeless tobacco and the difficult economic conditions in Belarus, were factors behind the high decline in volume sales in 2015.
All of the smokeless tobacco products available in Belarus are imported, and there are no companies involved in the domestic manufacture of these products. Since 1 January 2008, when the rules for tobacco imports were changed, all tobacco imports in Belarus have been carried out via just one state-owned company, Belarustorg RUE.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco research and analysis database.
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