Sales of smokeless tobacco, including chewing tobacco and snuff, dropped by 4% in volume and by 1% in current value and reached 247 tonnes and C$210 million in 2015. According to the Canadian Tobacco, Alcohol and Drugs Survey (CTADS) in 2013 (latest data available), 8% of Canadians aged 15 years and older reported having tried smokeless tobacco products. Six percent (126,000) of those aged 15-19, and 10% of young adults (233,000) aged 20-24 reported having tried smokeless tobacco. The prevalence of smokeless tobacco use within the past 30 days was under 1% for Canadians aged 15 years and older, and 1% for those aged 15-19 and 20-24.
The market for smokeless tobacco in Canada is highly concentrated, and National Smokeless Tobacco Co remains the single dominant player holding a 79% total volume share in 2015. The company distributes Skoal and Copenhagen brands owned by US-based Altria Group. These brands are amongst the very limited number of products available in Canadian market for US-style moist snuff.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco research and analysis database.
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