Executive Summary

Aug 2016
TRENDS

Following several warnings and, finally, a law suit by the European Commission, the Danish government bowed to the pressure and passed a new law banning loose Swedish-style snus from 1 January 2016. The sale of snus has, technically, been banned in all EU countries, except Sweden, since 1992. However, the Danish government had only implemented a ban on portion snus while allowing the sale of loose snus to continue. The immediate impact of the snus ban has been to effectively wipe out a subcategory that accounted for retail value sales of DKK20 million in 2015.

COMPETITIVE LANDSCAPE

Scandinavian Tobacco Group was the leading player in smokeless tobacco in 2015, with a 33% share of retail volume sales. However, as all of its sales were derived from snus, the company has effectively seen its share in smokeless tobacco wiped out. Chewing tobacco was a negligible contributor to Scandinavian Tobacco Company’s revenue in Denmark. However, the ban on snus is expected to have a minimal effect on the company’s strategy in Denmark, which remains focused on smoking tobacco and cigars.

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Smokeless Tobacco in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Denmark?
  • What are the major brands in Denmark?
  • What are the traditional types of smokeless tobacco available in Denmark?
  • What is the product awareness of smokeless tobacco in Denmark?
  • What innovations are present in smokeless tobacco in Denmark?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Smokeless Tobacco in Denmark - Company Profiles