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Country Report

Smokeless Tobacco in

Smokeless Tobacco in Germany

20 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

The discussion about the total prohibition of dry snuff in Germany intensified again in 2015, as the EU has passed new legislation on tobacco products. In that regard, from May 2016 all aroma claims, such as tropical fruit or cherry, on the packaging will be prohibited. As a result, snuff tobacco, which is entirely made with added flavours and aromas, could disappear completely from the market. Consumers will no longer be able to see what kind of flavour is in the dry snuff product. Germany’s largest producer of dry snuff tobacco, Pöschl, is fighting against the new laws but it fears that it will have to alter its entire production and in doing so will lose its existing consumers.

COMPETITIVE LANDSCAPE

Pöschl Tabak from Bavaria clearly dominates snuff in Germany with it being the largest manufacturer of dry snuff. The company held a volume share of 92% in 2015 and it is therefore the undisputed leader of smokeless tobacco. Gletscher Prise, which held a 48% volume share in snuff in 2015, is the company’s most important and most well-known brand. However, Pöschl Tabak has a wide product range and its other brands include amongst others Gawith, Ozona and Löwenpriese. The company places a special focus on the quality of its products but in 2015 it was challenged by various external factors such as new EU regulation and higher production costs.

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Smokeless Tobacco Sample Report Smokeless Tobacco Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco in Germany?
What are the major brands in Germany?
What are the traditional types of smokeless tobacco available in Germany?
What is the product awareness of smokeless tobacco in Germany?
What innovations are present in smokeless tobacco in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Smokeless Tobacco in Germany

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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