Executive Summary

Aug 2016
TRENDS

Smokeless tobacco, particularly nasal snuff, has been used for a long time in Nigeria, although usually in an unpackaged and unbranded format. Use is generally prevalent amongst elderly people in rural areas, even before the advent of colonialism (as fictionalised in Chinua Achebe’s Things Fall Apart). In branded packaged formats, however, sales of smokeless tobacco have traditionally been negligible in Nigeria.

COMPETITIVE LANDSCAPE

Smokeless tobacco in Nigeria is dominated by Joseph & Henry Wilson, which accounted for 96% of retail volume sales in 2015 thanks to the longstanding presence in Nigeria of its J&H Wilson brand. The company did however record a slight drop in sales share in 2015 as price increases, forced by the devaluation of the local currency, have led to a slight drop in volume demand.

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Smokeless Tobacco in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Nigeria?
  • What are the major brands in Nigeria?
  • What are the traditional types of smokeless tobacco available in Nigeria?
  • What is the product awareness of smokeless tobacco in Nigeria?
  • What innovations are present in smokeless tobacco in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Smokeless Tobacco in Nigeria - Company Profiles