Smokeless tobacco, particularly nasal snuff, has been used for a long time in Nigeria, although usually in an unpackaged and unbranded format. Use is generally prevalent amongst elderly people in rural areas, even before the advent of colonialism (as fictionalised in Chinua Achebe’s Things Fall Apart). In branded packaged formats, however, sales of smokeless tobacco have traditionally been negligible in Nigeria.
Smokeless tobacco in Nigeria is dominated by Joseph & Henry Wilson, which accounted for 96% of retail volume sales in 2015 thanks to the longstanding presence in Nigeria of its J&H Wilson brand. The company did however record a slight drop in sales share in 2015 as price increases, forced by the devaluation of the local currency, have led to a slight drop in volume demand.
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This industry report originates from Passport, our Tobacco market research database.