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Country Report

Smokeless Tobacco in

Smokeless Tobacco in Norway

28 pages, Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Smokeless tobacco put in a strong performance in 2015 thanks to the growth of portion Swedish-style snus, which accounted for a 75% share of overall category volume sales. Portion Swedish-style snus grew by 8% in volume terms, while loose Swedish-style snus and chewing tobacco registered declines of 6% and 7%, respectively. “Slim” portion sizes are becoming more common, while non-drip technology as well as increased space in the built-in lid of a box of snus are factors characterising new product launches, making it more convenient to use snus in more situations and throughout the day. The frequent launch of new flavours was another important factor underpinning the dynamic performance of portion snus, with word of mouth being the main channel for creating awareness of new launches. Statistics Norway reported the share of consumers that use snus on a daily basis to be growing in 2015, with the share of casual users declining.

COMPETITIVE LANDSCAPE

In Swedish-style snus, the main category in smokeless tobacco, there are three main players in the Norwegian market, namely Swedish Match Norge AS, Imperial Tobacco Norway AS and British American Tobacco Norway AS, which held respective volume shares of 60%, 35% and 2% in 2015. The other category present in smokeless tobacco in Norway is US-style chewing tobacco, which in 2015 was led by Conrad Langaard AS with a 73% volume share, followed by Swedish Match Norge AS with 22%.

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Smokeless Tobacco Sample Report Smokeless Tobacco Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco in Norway?
What are the major brands in Norway?
What are the traditional types of smokeless tobacco available in Norway?
What is the product awareness of smokeless tobacco in Norway?
What innovations are present in smokeless tobacco in Norway?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smokeless Tobacco in Norway

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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