Executive Summary

Sep 2016

Retail volume sales of smokeless tobacco soared in 2015, as taxes increased on cigarettes and there was a clampdown on illegal smoking tobacco and cigarette sales in many regions. Growth was also encouraged by many economy brands of guthka expanding distribution, in response to growing demand from low-income consumers. While paan betel nut chewing tobacco is also available in Pakistan, guthka is the area of smokeless tobacco that is driving growth as it is cheaper and stronger. Furthermore, in many areas smoking cigarettes is seen as less socially acceptable than chewing tobacco.


There was a surge in the number of small local players selling smokeless tobacco via retail channels towards the end of the review period. Many shifted into formal production from informal sales due to growing demand, while still continuing to have only a local distribution presence. As a result, the share of "others" more than doubled in 2015 over the previous year, rising to a dominant 51% of retail volume. The majority of these small players meanwhile compete mainly on price, with most products being unbranded, with this resulting in economy products gaining share strongly.

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Smokeless Tobacco in Pakistan

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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Pakistan with research from Euromonitor's team of in-country analysts.

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If you're in the Smokeless Tobacco industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in Pakistan?
  • What are the major brands in Pakistan?
  • What are the traditional types of smokeless tobacco available in Pakistan?
  • What is the product awareness of smokeless tobacco in Pakistan?
  • What innovations are present in smokeless tobacco in Pakistan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Smokeless Tobacco in Pakistan - Company Profiles