Smokeless tobacco in Russia remains a small niche, accounting for less than half a percentage point of overall value sales in tobacco. This is indeed a relatively recent product area to emerge in Russia, first gaining significant sales in 2009 when leader GN Tobacco began to import its portion Swedish-style snus into the country. There were further significant entrants in this area during the review period, with Philip Morris launching Parliament in 2011 and Swedish Match launching General in 2013. While initially these products had very limited distribution in major cities, smokeless tobacco saw growing consumer interest during the review period, particularly following the smoking ban in 2013 and sharp tax increases on cigarettes and smoking tobacco. The review period saw an impressive 51% retail volume CAGR for overall smokeless tobacco, with growth continuing in 2015 at 4%. Slower growth in 2015 was meanwhile linked to higher unit prices.
Smokeless tobacco in Russia is entirely represented by multinationals. In 2015, leading player GN Tobacco dominated overall sales with 63% retail volume share. This company was the first player to gain a significant distribution presence in Swedish-style snus in 2009, and continues to dominate this area with over 84% share in 2015. The company's Oden’s brand benefits from a well-established reputation for quality.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smokeless Tobacco research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page