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Smokeless Tobacco in
South Africa

Country Report

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Executive Summary

Aug 2016
TRENDS

Smokeless tobacco remains a very small category within tobacco in South Africa. The most popular form of smokeless tobacco is snuff, particularly dry snuff. Traditionally, the core consumer group for snuff is black women, predominantly those living in rural areas. Packaged snuff offered under brands such as Magnet is purchased in small plastic containers. Otherwise, consumers make their own snuff, known as kambuti, by purchasing and grinding tobacco leaf.

COMPETITIVE LANDSCAPE

Leonard Dingler Pty Ltd, a wholly-owned subsidiary of Philip Morris International, maintained the dominant position and highest volume share of 86% in smokeless tobacco in 2015. In 2009, Philip Morris International acquired Swedish Match South Africa (Pty) Ltd and this deal included Leonard Dingler, which was previously a wholly-owned subsidiary of Swedish Match. Its smokeless tobacco brands in South Africa include Taxi and Magnet. MLP Distributors CC ranked second in the category in 2015 with a 3% volume share through its Ntsu brand, while Swedish Match South Africa (Proprietary) Ltd ranked third with 2% through its Taxi brand.

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Smokeless Tobacco in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco in South Africa?
  • What are the major brands in South Africa?
  • What are the traditional types of smokeless tobacco available in South Africa?
  • What is the product awareness of smokeless tobacco in South Africa?
  • What innovations are present in smokeless tobacco in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Smokeless Tobacco in South Africa - Company Profiles