Smokeless tobacco is a tiny niche in Spain, with no tradition for chewing tobacco or snuff in the country. Most consumers are unaware of these products and distribution is limited and continues to diminish. With many tobacco specialist retailers struggling to maintain profit margins, many of these retailers reduced their ranges in less popular product areas during the review period, with this further reducing the presence of smokeless tobacco.
Belgian company SIFACO dominates sales of smokeless tobacco, accounting for 62% share overall and over 93% retail volume share in chewing tobacco. This player offers a range of traditional African chewing tobacco and continued to expand its range at the end of the review period. The company however suffered most from tobacco specialist retailers reducing their offer of smokeless tobacco and lost over a percentage point in share in 2015 over the previous year. Niche premium brands meanwhile benefited most from this trend, with "others" thus gaining a percentage point in share in the year to account for 5% of retail volume.
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This industry report originates from Passport, our Tobacco market research database.