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Strategy Briefing

Smokeless Tobacco – Is it the Future of the Industry?

Apr 2010

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Smokeless tobacco can be used in places where other tobacco products are banned and is medically accepted as less harmful than smoking. Volume sales grew in the US while cigarette volume contracted and major tobacco companies are investing in smokeless tobacco via acquisition and product development. This report asks if there is genuine global growth potential, as only a few countries have a smokeless tobacco tradition. Philip Morris International and Swedish Match clearly believe there is.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Smokeless Tobacco – Key Global Market Drivers

Smokeless Tobacco – Key Global Market Trends

Smokeless Tobacco Global Overview and Outlook

Smokeless at a Glance

What is Smokeless Tobacco?

Smokeless Tobacco Product Types

Who Are Smokeless Consumers?

Why Smokeless Tobacco?

Smokeless Tobacco Within the Tobacco Products Context

Smokeless Tobacco by Category

Smokeless Tobacco – Global Sector Trends

Smokeless Tobacco – Regional Shares and Trends

Smokeless Tobacco Market by Country

Smokeless Outlook – Prospects For the Future

Smokeless Outlook by Sector

Smokeless Outlook by Country – Volume 2008-2013

Smokeless Outlook by Value – US to Overtake India

Germany: Dry Snuff – A Growing Niche?

Middle East and Africa Smokeless – Algeria Dominates

Moist Snuff – Product of the Future

Moist Snuff Introduction

Moist Snuff – the Primary Growth Sector

Moist Snuff Trends – Loose or Portion?

Snus Portion Sizes and Daily Consumption and Strength

US Moist Snuff Thrives While Cigarettes Fall

US Moist Snuff Price Bands

US Moist Snuff Price War of 2009

US Outlook: Snus Grows Fastest, but US-style Snuff Biggest

Case Study – Canada: Snus Potential?

New Product Development – Going for Snus in US

Hard Snuff vs Nicotine Replacement Therapy

Hard Snuff Acquires a Big Brand

Hard Snuff in the US

Smokeless Tobacco versus Nicotine Replacement Therapy

Nicotine-free and Tobacco-free Smokeless Products

‘Energy’ Smokeless Products

Snuff NPDs - the World’s First Snuff ‘Cigarette’?

Snus in Scandinavia and the World

Scandinavia – Snus Overview

Sweden and the "Swedish Solution" – Can It Travel?

The Swedish Snus Debate

The Swedish Snus Debate – Outcome?

Sweden Snus Outlook – Platform for "Reduced Harm" Growth

Norway – Fast Growing Snus Market

Sweden – Increasing Major Company Competition

Sweden – Snus Pricing Segmentation

Sweden – Snus Pricing Examples

Sweden - Snus Consumer Segmentation

Sweden – New Product Developments in Snus

Sweden: Snus Limited Editions – Packaging NPDs

Sweden Snus Limited Editions – Flavours NPDs

Smokeless Tobacco Innovation in Pack Types

Pack Type Controversy over Camel Dissolvables

Chewing Tobacco – Does it Have a Future?

Indian Chewing Tobacco – an Introduction

India Smokeless – Bigger than Cigarettes

India – Main Players in the Smokeless Market

India – Product Trends and New Product Developments

India Smokeless Outlook – Strong but Old Fashioned

Swedish Match and Conwood – US Chewing Tobacco

Smokeless Company Activity and Strategies

Leading World Smokeless Brands and Companies

Mergers & Acquisitions in Smokeless Tobacco

Company Strategies – US, Sweden and Rest of World

Smokeless Joint Venture Between Leader and Aspirant

Repositioning Moist Snuff by the UST Acquisition in US

Future Company Strategies in Smokeless in US

Conwood – Brand Launches 2009-2010

US Smokeless Market Shares 2009

Swedish Match – Latest Smokeless Performance

Swedish Match – Scandinavian Strength

Swedish Match Strategic Positioning

Red Man – from Chewing Tobacco to Snuff

South Africa – Smokeless Test Bed

Scope and Definitions

Smokeless Definitions – Chewing Tobacco 1

Smokeless Definitions – Chewing Tobacco 2

Smokeless Definitions – Snuff

Scope of Data

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Megatrends

Strategy Briefing

Smokeless Tobacco – Is it the Future of the Industry?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Smokeless Tobacco – Key Global Market Drivers

Smokeless Tobacco – Key Global Market Trends

Smokeless Tobacco Global Overview and Outlook

Smokeless at a Glance

What is Smokeless Tobacco?

Smokeless Tobacco Product Types

Who Are Smokeless Consumers?

Why Smokeless Tobacco?

Smokeless Tobacco Within the Tobacco Products Context

Smokeless Tobacco by Category

Smokeless Tobacco – Global Sector Trends

Smokeless Tobacco – Regional Shares and Trends

Smokeless Tobacco Market by Country

Smokeless Outlook – Prospects For the Future

Smokeless Outlook by Sector

Smokeless Outlook by Country – Volume 2008-2013

Smokeless Outlook by Value – US to Overtake India

Germany: Dry Snuff – A Growing Niche?

Middle East and Africa Smokeless – Algeria Dominates

Moist Snuff – Product of the Future

Moist Snuff Introduction

Moist Snuff – the Primary Growth Sector

Moist Snuff Trends – Loose or Portion?

Snus Portion Sizes and Daily Consumption and Strength

US Moist Snuff Thrives While Cigarettes Fall

US Moist Snuff Price Bands

US Moist Snuff Price War of 2009

US Outlook: Snus Grows Fastest, but US-style Snuff Biggest

Case Study – Canada: Snus Potential?

New Product Development – Going for Snus in US

Hard Snuff vs Nicotine Replacement Therapy

Hard Snuff Acquires a Big Brand

Hard Snuff in the US

Smokeless Tobacco versus Nicotine Replacement Therapy

Nicotine-free and Tobacco-free Smokeless Products

‘Energy’ Smokeless Products

Snuff NPDs - the World’s First Snuff ‘Cigarette’?

Snus in Scandinavia and the World

Scandinavia – Snus Overview

Sweden and the "Swedish Solution" – Can It Travel?

The Swedish Snus Debate

The Swedish Snus Debate – Outcome?

Sweden Snus Outlook – Platform for "Reduced Harm" Growth

Norway – Fast Growing Snus Market

Sweden – Increasing Major Company Competition

Sweden – Snus Pricing Segmentation

Sweden – Snus Pricing Examples

Sweden - Snus Consumer Segmentation

Sweden – New Product Developments in Snus

Sweden: Snus Limited Editions – Packaging NPDs

Sweden Snus Limited Editions – Flavours NPDs

Smokeless Tobacco Innovation in Pack Types

Pack Type Controversy over Camel Dissolvables

Chewing Tobacco – Does it Have a Future?

Indian Chewing Tobacco – an Introduction

India Smokeless – Bigger than Cigarettes

India – Main Players in the Smokeless Market

India – Product Trends and New Product Developments

India Smokeless Outlook – Strong but Old Fashioned

Swedish Match and Conwood – US Chewing Tobacco

Smokeless Company Activity and Strategies

Leading World Smokeless Brands and Companies

Mergers & Acquisitions in Smokeless Tobacco

Company Strategies – US, Sweden and Rest of World

Smokeless Joint Venture Between Leader and Aspirant