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Strategy Briefing

Smokeless Tobacco Products 2013

45 pages, Aug 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While cigarettes have been declining, moist snuff has been growing as a tobacco product. Smokeless tobacco is perceived as safer and can also be used where smoking is banned, but can it overcome its limited global footprint and compete with “reduced harm” nicotine products which imitate cigarettes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Health Consciousness

The carcinogens identified in tobacco are mainly those released by burning, which is why smokeless tobacco manufacturers would like to market their products as less harmful.

However, snus products are banned in the EU because of WHO fears that they increase the risk of oral cancer. Although Swedish research disputes this, smokeless’ status as a harm-reduction product is controversial.

Price Consciousness

As tobacco control measures drive up the price of cigarettes via increased taxes, there are opportunities for products to catch down-trading consumers. Smokeless tobacco is perceived as the lowest cost means of consuming tobacco products.

On a price-per-cigarette equivalent basis smokeless tobacco products, such as moist snuff, are cheaper than cigarettes, cigars and smoking tobacco.

Public Smoking Bans

Public smoking bans are a major positive for smokeless, as it is the only way (apart from electronic cigarettes) to consume tobacco legally where smoking is banned

Smokers have always liked to smoke in social situations, such as bars, restaurants and entertainment venues, and smokeless products are a clear solution – the problem is a lack of product familiarity among the vast majority of tobacco users.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Smokeless tobacco categories: Global market sizes (US$ bn )

What is smokeless tobacco and where is it consumed?

Smokeless globalisation less likely due to e-cigarette growth

Key Findings

Smokeless tobacco: Global market trends 2012

Smokeless tobacco: Key drivers

Smokeless tobacco: Key trends

Tobacco products outlook: Snuff forecast to grow fastest

Global Overview

Smokeless tobacco: Market context

Smokeless tobacco: A club with few members

Moist Stuff

Moist snuff by type

Snus portion sizes, daily consumption and strength

Moist snuff: Trends by type

Moist snuff: Analysis by country

US: Moist snuff is the primary growth category

US moist snuff: Trends and prospects by category

Sweden: Low smoking prevalence due to snus

Sweden: Competition increases for Swedish Match

Norway: Blueprint for the ideal moist snuff market

Canada: Moist snuff comes third in OTP

Algeria: A developing country with a moist snuff culture

Chewing Tobacco

Chewing tobacco: Trends by type

Chewing tobacco: Analysis by country

India: Chewing tobacco market under major threat

India: Smokeless future and cigarette growth potential?

US chewing tobacco: A waning market

Other Smokeless

Germany: Dry snuff: A contracting niche

Hard snuff: How are dissolvables faring?

Corporate Strategies

The PMI/Swedish Match joint venture

Moist snuff strategies in the US market

US competition for the snus dollar intensifies

Sweden: Swedish Match reacts to price challenges

Smokeless tobacco versus nicotine replacement therapy

Future Factors

US legislation: Cloud on the smokeless horizon?

E-cigarettes: Growth could impact smokeless tobacco

Smokeless signals

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Megatrends

Strategy Briefing

Smokeless Tobacco Products 2013

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Health Consciousness

Price Consciousness

Public Smoking Bans

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Smokeless tobacco categories: Global market sizes (US$ bn )

What is smokeless tobacco and where is it consumed?

Smokeless globalisation less likely due to e-cigarette growth

Key Findings

Smokeless tobacco: Global market trends 2012

Smokeless tobacco: Key drivers

Smokeless tobacco: Key trends

Tobacco products outlook: Snuff forecast to grow fastest

Global Overview

Smokeless tobacco: Market context

Smokeless tobacco: A club with few members

Moist Stuff

Moist snuff by type

Snus portion sizes, daily consumption and strength

Moist snuff: Trends by type

Moist snuff: Analysis by country

US: Moist snuff is the primary growth category

US moist snuff: Trends and prospects by category

Sweden: Low smoking prevalence due to snus

Sweden: Competition increases for Swedish Match

Norway: Blueprint for the ideal moist snuff market

Canada: Moist snuff comes third in OTP

Algeria: A developing country with a moist snuff culture

Chewing Tobacco

Chewing tobacco: Trends by type

Chewing tobacco: Analysis by country

India: Chewing tobacco market under major threat

India: Smokeless future and cigarette growth potential?

US chewing tobacco: A waning market

Other Smokeless

Germany: Dry snuff: A contracting niche

Hard snuff: How are dissolvables faring?

Corporate Strategies

The PMI/Swedish Match joint venture

Moist snuff strategies in the US market

US competition for the snus dollar intensifies

Sweden: Swedish Match reacts to price challenges

Smokeless tobacco versus nicotine replacement therapy

Future Factors

US legislation: Cloud on the smokeless horizon?

E-cigarettes: Growth could impact smokeless tobacco

Smokeless signals

Why buy this report?

Want to find out more about this report?

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