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Learn moreAug 2013
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While cigarettes have been declining, moist snuff has been growing as a tobacco product. Smokeless tobacco is perceived as safer and can also be used where smoking is banned, but can it overcome its limited global footprint and compete with “reduced harm” nicotine products which imitate cigarettes.
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The carcinogens identified in tobacco are mainly those released by burning, which is why smokeless tobacco manufacturers would like to market their products as less harmful.
However, snus products are banned in the EU because of WHO fears that they increase the risk of oral cancer. Although Swedish research disputes this, smokeless’ status as a harm-reduction product is controversial.
As tobacco control measures drive up the price of cigarettes via increased taxes, there are opportunities for products to catch down-trading consumers. Smokeless tobacco is perceived as the lowest cost means of consuming tobacco products.
On a price-per-cigarette equivalent basis smokeless tobacco products, such as moist snuff, are cheaper than cigarettes, cigars and smoking tobacco.
Public smoking bans are a major positive for smokeless, as it is the only way (apart from electronic cigarettes) to consume tobacco legally where smoking is banned
Smokers have always liked to smoke in social situations, such as bars, restaurants and entertainment venues, and smokeless products are a clear solution – the problem is a lack of product familiarity among the vast majority of tobacco users.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.