Executive Summary

Aug 2016
TRENDS

Due to the substantial increase in the unit price of tobacco products in Australia, many smokers are turning to cheaper alternatives, such as RYO tobacco. As a result, smoking tobacco recorded the strongest performance within tobacco in 2015, driven by the growth of RYO tobacco, and was the only category to achieve a retail volume rise.

COMPETITIVE LANDSCAPE

Multinational players led sales of smoking tobacco in 2015. The two leading players, Imperial Tobacco Australia and British American Tobacco Australia represented 91% of retail volume sales in 2015. Scandinavian Tobacco Group ranked third in 2015, accounting for a marginal share in the category owing to its pipe tobacco brand, Borkum Riff.

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Smoking Tobacco in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Australia?
  • What are the major brands in Australia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

HEADLINES

TRENDS

TAXATION AND PRICING

Duty-paid packet marks
Taxation rates
Summary 1 Taxation and Duty Levies 2010-2015
Summary 2 Taxation and Duty Levies Forecast

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

Summary 3 Smoking Tobacco: New Product Launches

DISTRIBUTION

The role and effect of cannabis/marijuana

CATEGORY DATA

Table 1 Sales of Smoking Tobacco by Category: Volume 2010-2015
Table 2 Sales of Smoking Tobacco by Category: Value 2010-2015
Table 3 Sales of Smoking Tobacco by Category: % Volume Growth 2010-2015
Table 4 Sales of Smoking Tobacco by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of RYO Tobacco: % Volume 2011-2015
Table 6 LBN Brand Shares of RYO Tobacco: % Volume 2012-2015
Table 7 NBO Company Shares of Pipe Tobacco: % Volume 2011-2015
Table 8 LBN Brand Shares of Pipe Tobacco: % Volume 2012-2015
Table 9 Distribution of Smoking Tobacco by Format: % Volume 2010-2015
Table 10 Forecast Sales of Smoking Tobacco by Category: Volume 2015-2020
Table 11 Forecast Sales of Smoking Tobacco by Category: Value 2015-2020
Table 12 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2015-2020