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Learn moreAug 2016
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Smokers continued to switch to RYO tobacco in Austria in 2015 due to rising cigarette prices even though the price increase in smoking tobacco was even stronger. To hurt the attractiveness of RYO tobacco as a cheaper alternative, the Austrian government has decided massive tax increases in RYO tobacco that will continue until at least 2017. However, the group of consumers using RYO tobacco at least occasionally has become broader and broader, no longer just including students and unemployed people as was the case 10 or 15 years before 2015.
In 2015, Imperial Tobacco Austria Marketing Service GmbH led overall smoking tobacco with a 23% retail volume share. The company’s clear leadership in RYO tobacco is thanks to its broad brand portfolio including leading names such as John Player, Golden Virginia, Drum and West, while it has a minor presence also in pipe tobacco thanks to its Amphora brand. The company lost significant retail volume share in 2015 due to the fact that it discontinued its Gauloises brand in RYO tobacco in the first half of 2014 meaning that the brand did not account for any sales in 2015.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Austria market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.