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Country Report

Smoking Tobacco in

Smoking Tobacco in Austria

Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Smokers continued to switch to RYO tobacco in Austria in 2015 due to rising cigarette prices even though the price increase in smoking tobacco was even stronger. To hurt the attractiveness of RYO tobacco as a cheaper alternative, the Austrian government has decided massive tax increases in RYO tobacco that will continue until at least 2017. However, the group of consumers using RYO tobacco at least occasionally has become broader and broader, no longer just including students and unemployed people as was the case 10 or 15 years before 2015.

COMPETITIVE LANDSCAPE

In 2015, Imperial Tobacco Austria Marketing Service GmbH led overall smoking tobacco with a 23% retail volume share. The company’s clear leadership in RYO tobacco is thanks to its broad brand portfolio including leading names such as John Player, Golden Virginia, Drum and West, while it has a minor presence also in pipe tobacco thanks to its Amphora brand. The company lost significant retail volume share in 2015 due to the fact that it discontinued its Gauloises brand in RYO tobacco in the first half of 2014 meaning that the brand did not account for any sales in 2015.

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Smoking Tobacco Sample Report Smoking Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in Austria?
What are the major brands in Austria?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Megatrends

Country Report

Smoking Tobacco in Austria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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