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Learn moreAug 2016
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Consumers reacted negatively to the introduction of specific excise tax for smoking tobacco during 2014. Interest in the format was recovering strongly in 2015, as consumers noticed that smoking tobacco, specifically RYO tobacco, was still considerably more affordable than cigarettes. As an illustration, cigarettes are over 40% more expensive than comparable RYO tobacco alternatives.
Fabrika Duhana Sarajevo led smoking tobacco with a dominant volume share of 94% in 2015. Fabrika Duhana Sarajevo was late to launch products within smoking tobacco, but managed to overcome this disadvantage by offering products based on its popular cigarette brands, primarily the Drina range. The company willingly cannibalised its cigarette sales, switching its focus to the less competitive, yet more profitable and increasingly popular, smoking tobacco format. The company is traditionally focused on the economy segment, with a good reputation among consumers, which was crucial in making the strategic transition towards smoking tobacco.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Bosnia and Herzegovina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.