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Learn moreAug 2016
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Smoking tobacco saw continued volume decline in 2015, and lower growth in current value terms at 6% compared with the previous year. The main factors contributing to this performance were rising inflation and the higher exchange rate of the Brazilian real against the US dollar. This is because many smoking tobacco brands are imported, which means that unit prices in the category are determined largely by the exchange rate.
Souza Cruz and Tabacos Wilder Finamore are the leading players in the smoking tobacco environment in Brazil, both holding volume shares of 17% in 2015, and both seeing increases on the previous year. Souza Cruz dominates in RYO tobacco, holding a volume share of 85% in 2015. This represented an increase of two percentage points on the previous year thanks to the popularity of its Trevo brand, which saw increased sales as more consumers sought cheaper ways to fuel their habit given adverse economic conditions and cigarette price hikes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Brazil market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.