Smoking tobacco volume sales in Bulgaria in 2015 were adversely affected by the growth of cigarettes as a number of consumers who previously rolled their own instead opted to buy readymade cigarettes, lured by their convenience and relatively stable unit prices. As RYO tobacco accounted for a 97% share of overall smoking tobacco volume sales in 2015, its negative performance dragged down the wider category, which also posted a 1% drop. At the same time, an increase in average unit price in RYO tobacco contributed to a 1% rise in overall current value sales.
Smoking tobacco in Bulgaria remained fairly concentrated in 2015. Slance Stara Zagora Tabak AD remained the leading player with a 40% share of volume sales, followed by Tobacco Trading International Bulgaria OOD with 24%. There were several other companies marketing various RYO and pipe tobaccos but none held a volume share of above 6%. Tobacco Trading International Bulgaria and several smaller companies market internationally established brands for which they have the exclusive rights to sell in Bulgaria. Tobacco Trading International, for example, has the rights to brands like Brookfield, Red Bull and Pueblo.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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