Executive Summary

Aug 2016

Smoking tobacco, including pipe tobacco and roll-your-own (RYO), plunged 12% in volume and 9% in current value terms to reach 530 tonnes and C$311 million in 2015. This is a continuation of the decline that has been ongoing for over a decade now. The industry was hard hit due to tax increases for RYO, making its retail price comparable to that of packaged cigarettes and hence losing much of its appeal to consumers due to its previous low-price position. Its performance in 2015 largely follows the pattern seen in 2014.


Smoking tobacco market in Canada remained highly consolidated in 2015, with the top three major players, namely Rothmans Benson & Hedges, JTI MacDonald Corp, and Imperial Tobacco Canada, claiming 49%, 12% and 9% shares of total volume sales in 2015. Thus, these three top players, also dominant brand owners in cigarettes, hold a combined share of 69% in smoking tobacco in Canada.

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Smoking Tobacco in Canada

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The Smoking Tobacco in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Canada?
  • What are the major brands in Canada?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

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This industry report originates from Passport, our Tobacco market research database.

Smoking Tobacco in Canada - Company Profiles