Executive Summary

Aug 2016
TRENDS

Smoking tobacco comprises two areas with very different characteristics. Pipe tobacco has a small, but compact, group of consumers which, while in decline, remains relatively stable and displays the same preferences. On the other hand, RYO tobacco sales exploded after high taxation rates were introduced within cigarettes before declining when high taxation was also introduced within RYO Tobacco, with many consumers then moving to illicit trade.

COMPETITIVE LANDSCAPE

Despite a significant loss in market share, domestic player Duhanka Zagreb continued to dominate sales in 2015, accounting for 41% of volume sales (vs 44% in 2014). The company’s strength can be attributed to just one brand called Zlatni Dukat, which accounted for some 53% as recently as 2010 and remains highly popular due to its affordable price. Over the review period, the brand lost some sales share due to the introduction of cheaper variants, with Zlatni Dukat now perceived as mid-priced, but still benefiting from strong consumer awareness and outperforming competitors.

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Smoking Tobacco in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Croatia?
  • What are the major brands in Croatia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Smoking Tobacco in Croatia - Company Profiles