The market size continued to decline as a result of the general health and wellness trend in Denmark, combined with the ongoing anti-smoking campaigns of the government and other interested organisations. Pipe tobacco saw a 5% decrease in retail volume sales in 2015 to reach 223 tonnes while RYO tobacco performed slightly better, with a 3% decline to fall to 335 tonnes.
The domestic companies Scandinavian Tobacco Group and Mac Baren Tobacco dominated smoking tobacco in Denmark, with a stable retail volume share of 95% in 2015. The retail volume shares of the two major players were unchanged at 73% and 22%, respectively.
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Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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