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Learn moreAug 2016
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Smoking tobacco benefited from two trends towards the end of the review period. Pipe tobacco benefited from the growing popularity of shisha/water pipes among young consumers, with these pipes having a fashionable image and smoked using tobacco in a wide range of sweet flavours. RYO tobacco meanwhile benefited from considerably lower tax increases for smoking tobacco in comparison to cigarettes, with some cigarette smokers thus switching fully or partially to RYO tobacco in order to save money.
Imperial Tobacco is the clear leader in smoking tobacco and accounted for 37% retail volume share in 2015, due to its dominant 66% share in RYO tobacco. The company chiefly owes its strength to Paramount, a brand extension of this cigarette brand. The company however also introduced new brands to RYO tobacco during the review period, with Route 66 launched in 2012 and Drum launched in 2013.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Estonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.