Smoking tobacco’s role as an economy alternative to cigarettes strengthened throughout the review period. With substantial price hikes in cigarettes and many Finns struggling with harsh economic situations, migration from the lowest priced cigarettes to RYO tobacco continued. This was evident in smoking tobacco’s volume sales for 2015, which declined by less than those of cigarettes (-2% vs -5%). The fact that smoking tobacco consumers opted for low-price variants affected new product development in the category: it was almost non-existent as no novel features were sought after. Manufacturers focused on being able to offer the cheapest price. The only exception to this was additive-free RYO tobacco, which was launched in Finland in 2013. New products in this category were launched in 2013-2014.
Imperial Tobacco Finland was the leading operator within smoking tobacco in 2015, accounting for a 78% retail volume share. The company’s leading position comes from its strong presence in RYO tobacco with its Bonus and Smart brands, which both have good distribution in all channels.
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Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smoking Tobacco industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smoking Tobacco research and analysis database.
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