As no further price increases took place in 2015, sales of smoking tobacco returned to positive growth after two years of decline. Illicit trade of raw tobacco continues to pose a threat to sales, yet in 2015 this started to stabilise, with only a marginal increase in comparison to 2014. Pipe tobacco, which declined throughout the review period, also started to emerge as a new trend, both as a money-saving solution but also as a bohemian trend.
JT International led with 47% of retail volume sales in 2015 – its Old Holborn brand accounted for 44% of retail volume sales in the category while Camel accounted for 2%. The most prominent domestic player was Karelia Tobacco Inc with an 18% retail volume share. Imperial Tobacco ranked third, just behind Karelia Tobacco Inc with a share of 18%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smoking Tobacco industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smoking Tobacco research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page