As no further price increases took place in 2015, sales of smoking tobacco returned to positive growth after two years of decline. Illicit trade of raw tobacco continues to pose a threat to sales, yet in 2015 this started to stabilise, with only a marginal increase in comparison to 2014. Pipe tobacco, which declined throughout the review period, also started to emerge as a new trend, both as a money-saving solution but also as a bohemian trend.
JT International led with 47% of retail volume sales in 2015 – its Old Holborn brand accounted for 44% of retail volume sales in the category while Camel accounted for 2%. The most prominent domestic player was Karelia Tobacco Inc with an 18% retail volume share. Imperial Tobacco ranked third, just behind Karelia Tobacco Inc with a share of 18%.
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Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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