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Country Report

Smoking Tobacco in

Smoking Tobacco in Hungary

41 pages, Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

RYO tobacco continued to increase in popularity in 2015, driving the growth of smoking tobacco. It became established in Hungary over the last 10 years, more than doubling its value sales over review period, and achieving a 15% CAGR in volume terms from 2010 to 2015. Its sales were boosted as the unit price of cigarettes started to increase due to significant excise tax increases. Pipe tobacco moved in the opposite direction: it used to be significant within tobacco, but has faced a marked decrease in demand. Pipe smoking is basically related to the older generation, with only a negligible number of young and middle-aged smokers.

COMPETITIVE LANDSCAPE

Imperial Tobacco Magyarország led smoking tobacco with a 32% volume share in 2015, due to its well-established RYO tobacco brands such as Golden Gate, Symphonia and Drum. The company also holds a minor share in pipe tobacco with its Amphora brand. BAT Pecsi Dohanygyar held second position in smoking tobacco, with a 24% volume share. The company’s Sopianae brand held a strong position in RYO tobacco, and other successful brands, including Pall Mall and Fecske, also strengthened its position. Philip Morris Magyarország ranked third, accounting for a 16% share of volume sales, due to its recent new product launches under its Marlboro and Multifilter brands.

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Smoking Tobacco Sample Report Smoking Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in Hungary?
What are the major brands in Hungary?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smoking Tobacco in Hungary

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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