RYO tobacco continued to increase in popularity in 2015, driving the growth of smoking tobacco. It became established in Hungary over the last 10 years, more than doubling its value sales over review period, and achieving a 15% CAGR in volume terms from 2010 to 2015. Its sales were boosted as the unit price of cigarettes started to increase due to significant excise tax increases. Pipe tobacco moved in the opposite direction: it used to be significant within tobacco, but has faced a marked decrease in demand. Pipe smoking is basically related to the older generation, with only a negligible number of young and middle-aged smokers.
Imperial Tobacco Magyarország led smoking tobacco with a 32% volume share in 2015, due to its well-established RYO tobacco brands such as Golden Gate, Symphonia and Drum. The company also holds a minor share in pipe tobacco with its Amphora brand. BAT Pecsi Dohanygyar held second position in smoking tobacco, with a 24% volume share. The company’s Sopianae brand held a strong position in RYO tobacco, and other successful brands, including Pall Mall and Fecske, also strengthened its position. Philip Morris Magyarország ranked third, accounting for a 16% share of volume sales, due to its recent new product launches under its Marlboro and Multifilter brands.
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Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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