Using smoking tobacco in pipes known as nyangklong (derived from the word cangklong, meaning pipe), and RYO cigarettes or tingwe, has a long presence in Indonesia. Whilst there is no exact data about when the tradition of pipe smoking and RYO cigarettes entered Indonesia, this tradition is known to exist especially in the Java region. Branded smoking tobacco significant enough to be present in the data is only in the form of RYO cigarettes, which are mainly produced by Taru Martani. RYO tobacco is usually called shag tobacco, from brands such as Violin, Mundi Victor and Countryman, which are all produced by Taru Martani PT. Another brand is Mars from Bentoel Internasional Investama.
RYO tobacco is dominated by Taru Martani, which held an 86% volume share in 2015. The brands it markets are Countryman, Mundi Victor and Violin. The second player in RYO tobacco in 2015 was Bentoel Internasional Investama, which is more commonly known for its cigarettes. The company’s brand in RYO tobacco is Mars, which accounted for only a 1% share of volume sales in 2015. All RYO tobacco products from both companies are marketed as shag tobacco.
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Understand the latest market trends and future growth opportunities for the Smoking Tobacco industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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