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Country Report

Smoking Tobacco in

Smoking Tobacco in Ireland

26 pages, Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Smoking tobacco continued to experience strong growth in both volume and value terms in 2015, with volume sales rising by 3% and current value sales rising by 4%, although this was concerned with the slower than the 7% volume and current value CAGRs recorded in the category over the review period. Smoking tobacco recorded significant growth rates at the beginning of the review period, which was the result of consumers looking for cheaper alternatives to cigarettes due to the economic recession and the more cautious approach to spending adopted by many Irish consumers during the post-recession years. The lower growth rates seen in smoking tobacco during 2015 can also be explained by reference to the continuously decreasing numbers of people among Ireland’s smoking population, with 830,000 smokers in the country during 2010 falling to 743,000 smokers in 2015, which represents a decline of 10% over the course of the review period. Additionally, 2015 also marked a year of uncertainty in the Irish tobacco industry due to the threat of upcoming legislation in 2016, which is expected to negatively affect the category significantly.

COMPETITIVE LANDSCAPE

Gallaher (Dublin) Ltd remained the dominant leading player in smoking tobacco in 2015 with a 74% volume share. This high volume share is mainly the result of the positive performance recorded by the company’s Amber Leaf brand, which held a 72% volume share in RYO tobacco during 2015. In contrast, Gallaher’s other RYO tobacco brands recorded very low volume shares in 2015, with Camel Blue and Rolled Gold each recording a 1% volume share and Old Holborn registering a marginal volume share during the year. The other two main players in RYO Tobacco are John Player & Sons and P J Carroll & Co, which combined accounted for 15% of volume sales in the category in 2015.

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Smoking Tobacco Sample Report Smoking Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in Ireland?
What are the major brands in Ireland?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smoking Tobacco in Ireland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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